Tourism in Pakistan is an increasing industry.In 2010, Lonely Planet termed Pakistan as being". . In 2018, the British Backpacker Society rated Pakistan since the world's leading adventure travel destination, describing the country as"one of the friendliest countries on earth, with mountain scenery that is beyond anyone's wildest imagination." The nation is ethnically diverse, and contains several cultural and historical heritage websites. According to the Travel and Tourism Competitiveness Report 2017 published by the World Economic Forum, the immediate participation of tourism and travel to Pakistan's GDP in 2015 has been US$328.3 million, constituting 2.8percent of the entire GDP.According into the World Travel and Tourism Council, the immediate participation of tourism and travel into Pakistan's GDP at 2016 has been US$7.6 billion (PKR 793.0 billion), constituting 2.7percent of their entire GDP. By 2025, the government predicts tourism will lead 1 trillion (US$7.1 billion) into the Pakistani market.Back in October 2006, 1 year following the 2005 Kashmir earthquake, The Guardian published what it described as"the top five tourist sites in Pakistan" to assist the nation's tourism industry.The sites comprised Lahore, the Karakoram Highway, Karimabad and Lake Saiful Muluk. To market the nation's unique cultural heritage, Pakistan established the"Visit Pakistan" advertising campaign in 2007. This effort included events during the year such as temples and religious festivals, regional sporting events, arts and craft displays, folk festivals and openings of historic museums.In 2009, The World Economic Forum's Travel & Tourism Competitiveness Report rated Pakistan among the best 25% tourist destinations because of the World Heritage sites. It ranged from mangroves in the southwest, into the 5,000-year-old cities of the Indus Valley Civilization which comprised Mohenjo-daro and Harappa. The principal destinations of choice for visitors to Pakistan would be the Swat, Lahore, Khyber Pass, Peshawar, Karachi and Rawalpindi. http://travelkahaani.com