It's also given rise to social media marketing marketing companies and Internet marketing agencies offering video marketing services. Combining social media marketing and video marketing can be extremely helpful for driving traffic and user engagement.

Consider it this way - if most people are spending hours on social media each day and like to view online video, doesn't it seem sensible to publish videos to your social media profiles?

Facebook Rolls Out Video Features

You were always in a position to upload video content to your Facebook wall, but Facebook recently rolled out a number of tools that could enhance this feature. For just one, there's autoplay, which was a genius proceed their part. It also has metrics and other tools that you can use to make it more straightforward to distribute video content.

Surprisingly, few small business owners have rooked Facebook video for marketing purposes. If you didn't know, video happens to have the most attention on Facebook. Why? Because Facebook did something clever - they tweaked their news feed algorithm such that it would show videos more often. What did this do? Facebook now averages over four billion video views daily.

If this isn't music to your ears, then you're completely missing the point. There's never been a time where producing and distributing video was so easy and affordable.

Facebook's autoplay feature was published in 2013 and has since increased views, likes, shares and comments by 58 percent. A view is counted if the person watches for at the very least three seconds. So if you're able to capture the attention of one's audience for at least three seconds, then it's most likely they'll continue. And if you may get people to complete your videos, then you're more prone to convert them into buyers.

The following tips are oftentimes used by companies that offer social media marketing marketing and management services:

Your videos should be able to tell the message or story with and without sound
The first frame of video should grab the eye of viewers

The content must certainly be relevant and contextual

Great content to use include customer testimonials, product critiques, behind-the-scenes clips and content generated by users

There ought to be a call to action, letting viewers know exactly what you would like them to accomplish next - buy, click, subscribe!

With assistance from social media marketing marketing companies, you are able to boost your online video campaigns and successfully advertise them on Facebook and other social networks.