A company’s logo is the representation of its brand. Many small and mid-size companies do not recognize the importance of trademarking their name or logo. However, if the company expects to grow, and to protect itself against competitors, a trademarked name and logo are necessary. Here is some information on the topic for those who are not yet in the know.
Who owns the logo’s trademark?
Ownership of the logo comes with the registration and its usage with time. Designers of the logo cannot claim the ownership of any trademark. The business owner is the trademark owner.
Why is trademarking a logo important?
Trademarking a logo is important because some companies may try to use your branding and logo on its product to piggyback on the reliability of your brand. Although unethical, there is little legal repercussion one can take if the ideas have not been licensed.
When you register your logo as a trademark, you will have priorities to use it. If your logo is not trademarked, you can use it in your geographic area only. Without the registration of your logo, someone in your community or someone known to you can use exactly the same logo. Someone else using your logo can diminish the value of your products and brands. If the logo is registered as trademarked, you can stop someone else from using it.
You can sue for unauthorized use:
When your logo is registered with a trademark, you have the right to sue anyone who uses the logo without authorization. In certain cases, simply having the logo trademarked can help the owner win case in the court. In some cases, it is even possible to press criminal charges because of the improper use of a trademarked logo.
You can get compensation for damages:
If you take someone to the court for the infringement of trademark, you can expect to collect money for the damages.
Import of the Foreign Goods:
A registered trademark also enables you to stop the import of foreign goods that can infringe on your trademark. This will prevent your brand from being damaged.
If you are now wondering, how do I trademark a name of my company and logo, contact the experts at Trade Mark express today by visiting the website www.tmexpress.com.

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