Your business name is an important asset for your company. It represents your reputation, your brand identity, and how you are known to the outside world. It also provides protection against competitors using your name.
When you set up a business, you pay a lot of attention to branding. A unique brand sets you apart in a competitive marketplace. Another way to do this is to obtain a trademark certification. Here are common questions on this task.
What is a Trademark? A trademark identifies services and goods. It is meant to help in protecting business names, logos, labels and product names, etc. You can acquire a trademark by using your mark in commerce (or in the other words, using it when you conduct a business). For extra protection, you can register the trademark with USPTO or U.S Patent and Trademark Office.
How does one trademark a business name? Business owners are advised to contact a company like TradeMark Express, a company that files business applications to the Trademark Office on the owner’s behalf.
Does it really prevent other businesses from using your name? Yes, it does. A registered trademark gives you exclusive rights to use a business name across the United States. It enables you to enforce your trademark by filing a lawsuit in the federal court.
There are many steps you can take to monitor unauthorized use of your business name. Whether you should register a trademark for the business name depends solely on the geographic scope of the business, the type of name you have, and whether you have an adequate amount of money and time for filing a trademark application.
If are using a trademark but are not registered with the USPTO, you will have a common law trademark protection. You can stop other people from using your mark but only within certain geographic confines. By registering a trademark, you have nationwide protection.
Not only this, your trademark ownership becomes a part of USPTO’s database and creates a public record. Businesses who conduct online trademark search will see your trademark and should not use it.
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