A lot of companies and websites use search engine optimization in order to increase their ranking on search engines, especially Google. A very popular method is link building and article link building. This is the exact thing that was addressed by the Last Google Update, as it was concerned with unnatural links. Hence it was called the Google Unnatural link update.

The whole Google unnatural link update focuses on how websites and business use SEO to gain higher rankings. Because some of these websites and business use artificial and unnatural adopted links in order to achieve that. And by Google terms, it is unethical and unnatural hence, whoever resorts to such practices would run a risk of being penalized. Although, Google will not penalize them right away, but will give them a period of time to remove these negative links that would only hurt their ranking after Google penalizes them. This is why they have sent all of these websites a warning via email asking them to take actions before any penalties are implemented. This has to be the main part of the Last Google Update.

When a link is called an unnatural link? It becomes an unnatural link when the link that has the anchor keyword is only used as anchor for the links. Hence in the Last Google Update anchor links and text is not going to be evaluated the same way as it was before the Google unnatural link update. This is why Google advises websites owners or SEO companies to use more natural mix of anchor text and merge it with their brand or business related text and to pay attention to natural text and signals that has a lot of variations of different SEO keywords.

This is why the best SEO Company would offer packages that would focus on a specific number of keywords that would be chosen by their clients. And the content of the article would contain both primary and secondary variations of keywords in order to sit well with the Google unnatural link update. A good company would also give the needed advice that would help their client choose the most convenient primary and secondary keywords.

As we have spoken about unnatural link building, it is time to talk about the natural link building and how to do it. Because after the Last Google Update clients will have to use unnatural link building to avoid any decrease in their ranking and other penalties by Google. Natural links would help your companies name appear on search results in a natural way. Not many SEO companies have come out in the open to say how they look at the last Google update, and describe how good the results of the SEO practices are. On the other hand, a few companies like GAMIT, which has supposedly paid more attention to natural link building, say that their practices have always been endorsed by Google.

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