SMS marketing is today’s most personal, direct and effective marketing channel that businesses can avail. When you use SMS services, you’ll be able to make easy advertising and announcement about promotions, events, information requests, competition entries, donation requests. You can also use SMS when you want to respond directly to outdoor advertising.


You get SMS services from your mobile network provider to have an SMS marketing campaign. This system has become very popular since it was first used in year 2000. And this popularity stemmed from the fact that 92% of the US population are mobile phone users, and almost every text message is opened and read, because it is the tendency of the people to read every text that comes in to the cell phone. Junk mails and spasm can be ignored or deleted. And 70% of the recipients respond to SMS, by either sending back a reply or logging in to the sender’s website to gain more information.


Other facts why SMS marketing works include the cheap cost of sending bulk messages and its being more memorable, in comparison to traditional advertising and direct email messages. The SMS services that you use delivers and immediate and effective call to action, especially when used in conjunction with promotions and special offers. Your SMS messages are even made more effective by their being viral – don’t forget that people most often forward messages to other mobile phones. The system is also ideal to increase customer retention and build customer loyalty.


However, knowing that SMS marketing really works is not enough to have a really successful campaign. You should do some things from your side to ensure that your business will grow. An example is determining your audience. These are the people who you want to reach with your advertisement. Of course you would want to develop new clients and at the same time retain your current customers.


Another important thing that can add success to your marketing campaign is to use creative content. Remember, your SMS services allows you only 160 characters at your disposal, so you need to compose a message that is not only clear but is also interesting. It must also be a call to action. That is, the reader must be urged to respond. However, if you can’t limit your message to 160 letters, you can resort to concatenated SMS where the sending device will split your message to smaller messages to be joined back into a complete message when received at the mobile device.


You may also want to invest in a good software for SMS. This will allow you to send your messages in bulk to your client lists. It will give you access to other SMS features.

You can find out more information about the different features of your SMS service provider. You may choose a provider that has the Sending ID branding feature, which enables your company details to be included in the sender ID field. This offers more space for your creative content. If you want to evaluate how well your SMS marketing does, you should closely monitor your campaign’s performance and make the needed changes depending on how far you want to achieve.
For more info about SMS services http://www.directsms.com.au/services and SMS marketing http://www.directsms.com.au/mobile-marketingplus click on the links.