The notion of survival for the fittest applies very well to the world of SEO marketing. However in this dog eat dog environment, it is essential to follow the rules of the game. The Google 2012 April update is the latest release from Google that seeks to moderate how companies market themselves. Also known as the Google unnatural links update, this update from Google seeks to put off people from using unnatural links to promote their website.

The Google 2012 April update is the newest update in the market. This update is used to identify sites that have unnatural links. Hence, it is also called the Google unnatural update. Google updates have a direct correlation to rankings. This giant search engine has policies that govern how things are done. One of the policies is in regard to how one employs link strategies. This means that one has to employ their link building strategy in concert with policy that Google has. Unnatural links are a no go zone as far as Google are concerned.

These new rules might be unclear to some or some people might be blatantly disregarding them. Whichever the case, if one has to get their rankings to improve they should not ignore them. To this end, one has to critically look at how the Google 2012 April update can be employed to great effect, improving page ranking and staying in line without using dubious means to get noticed. Hence, this necessitates getting familiar with how the Google unnatural update works.

Google basically has some things that they look for in unnatural links. The following are some of the criteria that the Google 2012 April update employs in identifying unnatural links:
• Unnatural links are usually many in a site. This is the most blatant sign that one can notice from a mile away.
• Unnatural links has more than adequate keyword density. It often lacks variations in how those keywords are crafted.
• Unnatural links have the provider’s name associated with them. This in itself is a dead giveaway.

The Google unnatural link update is simply a tool that identifies what the links are. Google then sends emails to website owners to take down the negative links or risk getting lower rankings. Considering this, therefore, a website owner has to simply avoid the above and just to the exact opposite when creating links. It sounds simple, doesn’t it? Well, it is. Not only must the owner focus on making link building as natural as possible, but they must focus on how the anchored text is worded. They must ensure that it blends naturally and that the keywords are used with their variations in order to make it flow.

When doing their SEO marketing it is essential to pay attention to some of the requirements that the Google unnatural updates foists upon you.
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