Video happens to be the fastest growing advertising medium especially online and is no longer the exclusive domain of Fortune 500 companies. Increasingly, companies of sizes are realizing that video is a highly effective marketing tool when done right and are looking for a way their company can benefit from this trend. What holds many companies back is worries of spending their marketing budget to hire a movie production company and not getting the expected creative result and Return on Investment.Small Business Marketing

Why is this so the case? One of many reasons is that many companies follow the exact same process of hiring a creative company they do when purchasing a real product. They get 3 different quotes from local video production companies and choose the most appealing offer which can be normally the lowest priced one. The problem with this process is that it's often very difficult to truly compare apples-to-apples in the creative services industry.

Listed below are 5 guidelines to making an educated decision when hiring a video production company.

1) Do they've specific experience in the kind of video (corporate video, sales video, training video, etc.) within their portfolio that you're wanting them to create? While this could sound basic it is easy to obtain swept up with a demonstration reel filled up with special effects and forget that at the conclusion of your day your video must accomplish its intended purpose.

2) Did they take some time to ask you questions about your target audience and your business goals before discussing the specifics of your project? You want to hire a movie production company that is marketing oriented and understands how to sell your product or communicate your message.

3) Do they worry about the success of one's project? Locate a production company that has integrity and builds long-term partnerships making use of their clients. These companies enjoy ongoing relationships with their clients. Request references and call them.

4) Did they give a professional proposal that clearly explains in sufficient detail everything you are spending money on? Are they shooting in HD or SD? Can it be a 2 camera shoot or 3 camera shoot? How a number of days of shooting are involved? Are they including the full buyout for all your actors and voiceover talent involved to avoiding additional costs afterwards? They are all questions you must ask so you can know the way each company attained the quoted price. This ensures that the video production company isn't cutting corners so they can can be found in at the best price when its not in your absolute best interest.

5) Did you obtain prompt and professional customer support? Whenever you called the video production company what were your first impressions? Did they pay attention to your preferences and offer helpful recommendations? If they are difficult to keep in touch with during the beginning stages imagine how hard it is going to be when you are under pressure to generally meet a deadline.

Following these guidelines when evaluating video production companies will enhance your likelihood of success and ultimately enable you to identify the business best suited for your needs.