1st November 2021, Mumbai: The website thisorthat.in is an online platform dedicated exclusively for promoting products of start-up companies of India. The website has three categories for Beauty & Wellness, Fashion & Apparel, and Food & Beverages. For instance, it sells a brand called as Munchilicious, which is the best breakfast cereal to be created in-house.

The brain behind this venture is the entrepreneur couple, Purvi and Rohit Mohan Pugalia. They were motivated by the objective of supporting and encouraging India-based start-up companies. For this, they conceived TOT as a platform to ensure a level playing field for Indian start-ups in the market. Through TOT, they offer unique and innovative products to the Millennials and Generation Z.
Browsing through TOT takes you into a shopping wonderland where amazing offers emerge with every click of the button. This is the place to escape from the daily grind and savour numerous kinds of shopping delights that are nothing short of breathtaking. Additionally, all the offers are from start-up companies across India.

There are concrete reasons why TOT is dedicated exclusively to start-ups. Such companies are birthplaces for new and exciting ideas and products. They are always engaged in searching for the new and unique so as to stand apart from the commonplace. Start-ups are always ready to take up innovation and experimentation to leave behind the old and boring.

But the reality faced by such companies is the overwhelming domination of the market by big and brawny brands and companies. As such, they fail to reach the right customer base and get lost in the competition. In the current market dynamics, they fail to get their rightful spotlight, and customers fail to gain access to the new and innovative products offered by such companies.

This is exactly the reason why the Pugalias conceived of TOT as the first shopping platform in India, meant only for start-ups. Thus, when you buy products from this platform, not only can you enjoy unique and exciting products, but it will also encourage the start-up culture in the Indian economy.

TOT not only brings customers a hand-picked selection of products curated from the best start-ups in India but also stands steadily on their core values which set them apart from the competition. The values include being innovative and perceptive, constructing a sustainable eco-system for start-ups, and offering the best possible experience for customers as well as partner brands.

Being entrepreneurs themselves, the Pugalias closely empathize with the struggles faced by Indian start-ups. The couple brings to the table a combination of business acumen and creativity. The solid foundation of TOT is built on the business experience of Rohit and the sense of fashion, lifestyle, and creative cuisine possessed by Purvi.

TOT offers a pleasant journey for customers. Drive through Fashion city, discover the latest trends in fashion wear, get pampered by wellness treatments at Beauty Island, and round off the exciting journey by sampling delights of food and beverages at Food Park.

Thus, TOT offers three main categories of Fashion and Apparel (Fashion City), Beauty and Wellness (Beauty Island), and Food & beverages (Food Park).

Fashion city showcases an exotic range of apparel, eco-friendly & sustainable brands, and an organic & handcrafted range of artisanal and hand-spun brands. Brands include EcoSocial, Fitoor etc.
Beauty Island ushers you into a world of high quality and 100% natural brands of beauty products. The products include a range of face masks, lipsticks, soaps, shower gels, make-up kits, moisturizers, shower gels, and anti-ageing creams.

The range includes premium brands like Myra Veda, Oleum Cottage etc. You can also shop for vegan and organic products like Truefrog, Bio-blush cosmetics etc. There are also Ayurvedic brands like Body café and Coconut People.

The final offering of TOT is Food Park which aims to attract foodies with a great selection of food items and beverages. Food Park offers a premium selection of snack bars & cereals, ready-to-drink beverages, ready-to-eat food items, health drinks, seeds & nuts, and much more.

An example of great food items showcased by TOT is the Munchilicious brand of granola snacks. Munchilicious is a healthy breakfast cereal and a snack for mid-meal cravings. It was created by Purvi Pugalia on her own while experimenting with snacks to marry nutrition and flavour.

This granola snack was launched by Soch Foods, set up by the Pugalia couple in 2016 in Mumbai. At first, they launched the product in flea markets and exhibitions and found success through word of mouth.

They first sold the snack through online stores like Flipkart and Amazon. The snack reached the first retail shelf in Santa Cruz, Mumbai, in November 2018. Currently, the brand sells across over 200 stores, pan India, besides being a star product on TOT.

There are five kinds of Munchilicious snacks. The first is Munchilicious Original, baked with the goodness of honey, oats, pumpkin seeds, cashews, almonds, and sunflower seeds. It is rich in flavour and nutrition.

The second is Munchilicious Dried fruits; it is full of nuts, oats, honey, seeds, and tropical items like Apricot, Pineapple, and Strawberry. It is much popular with sweet lovers.

The third type is the Chocolate snack. It features little pieces of nuts coated with luscious dark chocolate. This Choco-nutty snack is the ideal guilt-free snacking option for all die-hard chocolate lovers out there.

The fourth kind is the Vegan version of Munchilicious. This vegan, gluten-free choice of snacks is packed with maple and cherry syrups, exotic coconut, and black currant. Being both nutritious and delicious, it satiates all daily cravings.
The fifth creation of Purvi is the Desi Twist. It combines delicious granola with savoury Indian spices and is the perfect snack to complement a cup of Indian tea.

About the company: The website thisorthat.in is the first online platform dedicated to selling only products of start-up companies in India. It features a hand-picked selection of Fashion items, Beauty products, and food & beverage items. It was launched by entrepreneur couple, Purvi and Rohit Mohan Pugalia.