This or That is an exclusive platform from where one can shop for the exciting and unique products of promising Indian startup companies. Here, startup companies can get on board to showcase their unique products to customers all over. For instance, one can order snacks online from various startup companies like Munchilicious and Open Secret.

The world of This or That brings the most interesting and unique products from handpicked brands of Indian startups right to one’s fingertips. They feature products in main categories like Fashion & Lifestyle, Beauty & Wellness, and Food & beverages. The more customers shop on this platform, the more they fall in love with such products.

For startup companies, this is a match made in heaven. This or That is excited at the prospect of getting on board great quality products of startup companies.

This or That experience lies much beyond the world of ordinary shopping. Get ready to have a new adventure at every step. Click your way away from the dreary routine of daily life and plunge into the world of shopping delights collected from the finest startup companies across India.

Shop for the latest fashion trends in Fashion city, rejuvenate in the arms of the beauty & wellness solutions of Beauty Island and finally unwind with the delicious offerings of Food Park. One can always treasure the memories of exciting shopping at this portal as there is never a dull moment here.

The portal is the creation of founders Rohit Mohan Pugalia and his wife, Purvi Rohit Pugalia. The couple is themselves entrepreneurs who began from scratch. So, they empathize very well with the struggles encountered by Indian startups. Together, the Pugalias combine creativity with powerful business acumen. The first-hand experience of Rohit to incorporate and invest in several startups is combined with Purvi’s excellent knowledge of food & beverages, lifestyle, and fashion.

The Pugalias believe that the time is ripe for startup brands to gain a level playing field to compete in. This is the exact mission of This or That. They plan to offer Generation Z and the Millennials a surfeit of interesting, innovative, and unique products.

The focus on startups is not incidental. The Pugalias know that startups are true powerhouses of exciting and fresh ideas. In their endeavor to stay apart from the clutter, they constantly pursue the unique and different. They discard the boring and are not scared of experimenting. They are devoted to invention and innovation.

But the current reality is that all markets are dominated by the big brawny brands, and startups get lost in the crowd. The current market dynamics deprive the small companies of the attention and renown they deserve. Also, customers lose the opportunity to sample their unique and often excellent products. It is for bridging this gap that the Pugalias set up the first online shopping platform in India, exclusively for products of startups.

While they try to deliver the best products to customers, their core values set them apart from the competition. This implies that they are Perceptive, Innovative and have a sustainable eco-system dedicated to startups, such that partner brands and customers gain the ideal experience.

The Fashion City wing of This and That (TOT) has lots to offer. It is the place to be for those seeking to refresh their wardrobe. Stay updated with the most modern fashion trends by shopping from one’s favorite platform for online shopping. One can browse through the handpicked collection of women’s wear, men’s wear, and accessories and enjoy a hassle-free shopping experience in TOT Fashion City.

There is the Premium range of men’s shirts, fashion accessories, lounge & nightwear, Kurtas, jackets, shoes, etc. One can shop for natural, organic, sustainable, and eco-friendly brands like InnerSense, BandiniFab, Panya, and Miraki. Hand-crafted items include artisanal brands like EcoSocial, Misfit Panda, and Fitoor.

At TOT Beauty Island, one can explore 100% authentic and high-quality brands and products for all one’s wellness and beauty requirements. They feature a wide range of wellness and beauty products such as intimate products, soaps & shower gels, face wash, anti-aging creams, moisturizers, make-up, face masks, lipsticks, and many more.

The Premium range of cosmetics includes brands like Oleum cottage, BrownSkin, Myra Veda, and many more. One can shop for a natural, organic, and vegan range of skincare brands like Mirrah Belle Naturals, BioBlush cosmetics, Ambika etc. Finally, there is a range of Ayurvedic cosmetics like the Coconut People, Body Café, San Fe, and many more.

TOT Food Park is the ultimate online food shopping destination for foodies. One can order from a hand-picked range of top-quality and gourmet beverages and foods. The TOT team knows that the joy of discovering new beverages and foods is boundless. At TOT Food Park, they feature a curated collection of ready-to-drink beverages, snack bars & cereals, seeds & nuts, ready-to-eat foods, and many more.

Food Park is popular for many reasons. One can order delicious, specialty, and gourmet foods online at TOT. Shop from curated lists of top-quality beverages and foods online at TOT. TOT food items are also healthy. One will be surprised to find the best quality foods and beverages at one location and get them delivered to one’s home at the click of a button.

Food Park is the best place to order and buy snacks online. The product range includes Granola (Dates & Chia) from the Rooted Co, Roasted Muesli (Multi Millet) from the Rooted Co, Granola (Dried fruits) from Munchilicious, Roasted Muesli (Super Seeds) from the Rooted Co., Roasted Muesli (Black Currant & Strawberry) from Rooted Co, Granola (Dark Chocolate ) by Munchilicious, Granola (Peanut Butter) by the Rooted Co, Granola (Original) by Munchilicious, Organic Cashew Butter by D Alive, Organic Health Brick by D Alive, Granola (Grain Free) by Munchilicious, Spicy peanut butter by Open Secret, Nutty chips of Choco Almond Butter by Open Secret and Nutty chips of Lemon Chilli Almond Butter from Open Secret.

About the company: This or That is an exclusive online platform featuring hand-picked products of startup companies of India. The three main categories of the portal are Fashion City, Beauty Island, and Food Park. The company was founded by entrepreneur couple Purvi and Rohit Mohan Pugalia to showcase products of Indian startup ventures.