If you have been searching for a secret weapon to dominate social websites, you just found it.

One of the most interesting things about being included in this business is seeing how much trends matter.

Not long ago, most self-respecting business owners would've laughed at the concept of being on Twitter.

Years later, the exact same business owners are sifting through sites, looking for the very best Twitter advertising approaches .

And I don't blame them! If history has taught me anything, it is that being late into the digital media advertising celebration can havedisastrous consequences.

Only consider what having no social networking presence whatsoever can do to your business.

But keeping up with trends will only get you up to now.

Surviving in the digital media landscape is nice, but I'd rather be thriving instead.

That is why I'm always looking for advertising tools which aren't used to their full potential. Never underestimate the power of an untapped resource.

And when we are speaking about advertising resources, as it comes to social media marketing, nothing springs to mind quite as fast as Pinterest.

Yes, you read that right.

I'm certain that a good part of you reading this have never considered Pinterest as an alternative for social media marketing.

But let us forget about the tendencies for a second.

Picture I told you there was a social networking platform which had 175 million monthly active users with growing influence among global markets.

Oh, and most of your competitors aren't using it.

How does that sound?

Today, I'm shining a spotlight on Pinterest and getting you one step closer to social networking advertising mastery.

Most of you reading probably do not have a ton of experience on this stage, but that should not be a issue.

I'll be carrying you step-by-step through this guide to be certain you're all set to execute 1 heck of a marketing strategy by the time you're done reading this.

Here's what we're likely to cope with:

Introduction to Pinterest

The state of Pinterest today

Brand loyalty and Pinterest

Step 1: Decide the purpose of your account

Step 2: Design your profile

Step 3: Build a content strategy

Step 4: Socialize with Pinterest communities

To understand what makes Pinterest such a potentially powerful instrument, we need to understand what makes Pinterest so particular.

If you are unfamiliar with Pinterest itself, allow me to help you out.

Basically, it works like Tumblr. You can follow different users and keep track of their'inboard' ('News Feed' from Facebook speak), research categories, share images with friends, and comment on pictures.


You have the idea.

Past the actual concept, one of the things which grabbed my eye was its own growth.

175 million monthly active users might not look that impressive to some at first glance. Twitter has over 300 million monthly active users.

That is a fantastic point, except that Twitter is just four years older than Pinterest.

Pinterest debuted in 2010. Within seven years, it's grown to be half The size of one of the largest social networking platforms in history.

Pinterest has increased from a user experience perspective as well.

What was a market site for people planning weddings and searching For recipes that are creative has turned into a full-fledged social networking platform.
The state of Pinterest now

Whether it's a music fan's personal playlist or an inboard of cute Puppy pictures, there's no denying that the demographic has expanded tremendously.

That having been said, Pinterest remains dominated by female users. As stated by the 2016 Pew Research Study, 45% of all women online use Pinterest.

Pinterest's real user breakdown is somewhat different, but appears to support this conclusion.