To Gain More Insights into the Global Digital Pregnancy Test Kits Market, Browse Summary of the Research Report –
Pregnancy test kits quantify hormones such as human chorionic gonadotropin (hCG), present in our blood or urine samples, to determine whether a woman is pregnant or not. Products such as Clearblue’s digital pregnancy test kits can estimate the number of weeks the concerned person has been pregnant. The digital pregnancy test kits can be broadly categorized into analog and digital. Digital pregnancy test kits clearly display the results on its screen, showing pregnant or not pregnant, however, the analog kits display a line or symbol to represent the results. The digital pregnancy test kits market is characterized by few players, as customers highly patronize brands in this market and are hesitant to try new products.
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Digital pregnancy test is an over-the-counter semi-quantitative urine test, which detects presence of human chorionic gonadotrophin (hCG), an indicating factor for pregnancy. Acceptance among scientists regarding the role of hCG hormone in urine to detect pregnancy has led to development of innovative pregnancy tests over the recent past. Women prefer taking pregnancy tests with the help of these tools, at home rather than visiting a doctor or a hospital. Furthermore, digital pregnancy test kits such as Clearblue pregnancy test kits, provide information about the duration of positive pregnancy status with week indicator facility. Conventional pregnancy tests contain pregnancy patches with reagents such as Sera reagent, to detect presence of hCG hormone in the urine, whereas, digital pregnancy tests display information such as levels of hCG hormone as well as time since conception. Commercially available digital pregnancy tests include Clearblue, First Response, and e.p.t. pregnancy tests.
Advantages offered by digital pregnancy tests such as ease of use, instant results, and convenient method of testing that can be conducted at home are boosting growth of the digital pregnancy test kits market. Furthermore, increasing adoption of innovative advertisement and promotion campaigns by manufacturers, are creating awareness regarding pregnancy test kits and self-testing for pregnancy. For instance, aggressive advertisement by Swiss Precision Diagnostics GmbH (SPD) helped in increasing their market share in U.S. in 2013-2014, which its competitor, Church & Dwight Co., Inc. proved in U.S. court.
The aggressive advertisement has assisted in increasing the adoption of pregnancy test kits among women, in turn, driving market growth. Strip-based conventional pregnancy tests may be associated with certain issues such as possibility of manual errors while comparing the results with the standard, wherein, second opinion may be necessary. Digital pregnancy tests avoids such issues altogether due to the presence of an in-built digital screen, which directly reveals pregnancy status. Moreover, availability of Bluetooth wireless technology in the test kit such as First Response Pregnancy Pro test kit, which can be synced with the smartphone app, is expected to boost growth of the digital pregnancy test kits market.
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Table of Contents
1. Research Objectives and Assumptions
◦ Research Objectives
◦ Assumptions
◦ Abbreviations
2. Market Purview
◦ Report Description
▪ Market Definition and Scope
◦ Executive Summary
▪ Market Snippet, By Drug Type
▪ Market Snippet, By Distribution Channel
▪ Market Snippet, By Region
◦ Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
◦ Market Dynamics
▪ Drivers
▪ Restraints
▪ Market Opportunities
◦ Impact Analysis
◦ Market Trends
◦ Regulatory Scenario
◦ Reimbursement Scenario
◦ Epidemiology
◦ PEST Analysis
◦ Recent Product Launch
◦ Merger and Acquisition Scenario
Top players in the market
Advanced devices such as digital pregnancy test kits are sold at higher prices in comparison with alternative options. Women in emerging economies such as India, China, and Brazil refrain from using these kits due to its relatively high prices. The cost of basic versions of digital pregnancy kits in the U.S., accounts for over US$ 10 and advanced versions rise up to around US$ 20 or more. These kits allow for conduction of around 2-3 tests alone. Therefore, one test costs for between US$ 5-15. However, one conventional pregnancy test strip costs less than US$ 1. In India, digital kits start from upwards of US$ 15 whereas one conventional pregnancy test strip cost less than US$ 1.
Key players operating in the digital pregnancy test kits market include Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.
Research methodology adopted by Coherent Market Insights
Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:
• Primary Research (Trade Surveys and Experts Interviews)
• Desk Research
• Proprietor Data Analytics Model
In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.
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