Mobile advertising is a technique of promoting products and services on mobile devices such as smartphones, tablets, and featured phones through mobile applications (apps) or mobile websites (web).

According to a new report by Allied Market Research, titled, "Mobile Advertising Market - Global Opportunity and Forecasts, 2014-2022" the global mobile advertising market was valued at $69,781 million in 2015 and is projected to reach $243,703 million by 2022, growing at a CAGR of 15.8% from 2016 to 2022.

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Key Benefits:

➢ The study provides of the mobile advertising market share along with current and future mobile advertising market trends to elucidate the imminent investment pockets.

➢ Information regarding key drivers, restraints, and opportunities along with their impact analysis on the market is provided.

➢ Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers participating in the market.

➢ The quantitative analysis from 2014 to 2022 is provided to elaborate the market potential.

By category, the arts & entertainment segment dominated the market with around 45% market share, followed by hobbies & interests segment, in 2014. Further, the hobbies & interests segment is projected to expand at the highest CAGR of 16.7% due to rise in time spent on mobile devices by users across the globe.

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Based on geography, the mobile advertising market is studied across four major regions, namely North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific was the highest revenue contributor in 2014, accounting for around 42% share of the overall mobile advertising market. The North America mobile advertising market is projected to grow at the highest CAGR of 17.6% during the forecast period owing to increased penetration of mobile devices in the region.

By format, the search segment dominated the market in 2014 with around 37% market revenue share owing to increase in awareness about health, safety, entertainment, and hobbies & interests among the mobile users. Furthermore, the video segment is projected to expand at the highest CAGR of 17.5%, owing to the increase in the trend of watching on-demand movies, TV shows, and others videos especially among the young population.

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Leading Market Players-

➢ Facebook Inc.
➢ Matomy Media Group Ltd.
➢ Avazu Inc.
➢ Smaato Inc.
➢ Google Inc.
➢ Inmobi Pte. Ltd.
➢ Flurry Inc.
➢ Applovin Corporation
➢ Millennial Media Inc.
➢ Chartboost Inc.

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