LVMetrics.com
145-157 St. John Street, London, EC1V 4PY
Phone: +44-845-340-2708
E-mail: [email protected]
@lvmetrics

London, UK based boutique Digital Analytics Consultancy today announced the availability of its Digital Marketing Reporting Solutions leveraging Amazon Redshift on-demand data warehousing service. With the launch of this capability, LVMetrics hopes to bring the power of data and technology driven Digital Marketing to a small but rapidly growing client segment of small and medium sized marketers who have traditionally maintained low levels of investments in Digital data warehousing capabilities largely due to cost and resource constraints. Leveraging industry leading products including Talend (ETL), Tableau Software (BI) and Amazon Redshift (DWH), this service helps marketers quickly develop a 360 deg. view of their Digital Marketing efforts across multiple channels.
Supporting pre-built integrations to over 25 Digital Marketing Tools, this service combines deep domain expertise in Digital Marketing with a world class technology portfolio to provide our customers with cost effective and rapidly deployable Business Intelligence solutions requiring almost zero capital investment
The use cases for using this service are multi-fold. For example, Digital Marketers can leverage this to build insightful, web based Dashboards that are accessible 24X7 and automatically refresh data from sources. Or they could simply subscribe to raw data feeds for doing a host of other activities including statistical analysis, merging with internal data sets, using the feeds for use in internal BI Reporting tools or simply testing out the data for product development/market research purposes before committing to wider investments
The solution uses a core architecture that allows the core connections and data warehouse schemas to be quickly adapted to specific client requirements keeping typical implementation times to under 5 weeks in majority of implementation scenarios. Data is first extracted from designated tools and merged in a staging area. It is then transformed for specific client requirements and final dataset is prepared after applying range of business rules including transformations, lookups and error handling. The ETL jobs are then scheduled to run on a pre-defined frequency or they can be set to also run using triggered events. The output is a feature rich reporting solution that can support multiple reporting styles including Trend Analysis, What-if Analysis, Co-relation and Outlier detections and Forecasting. This allows Campaign Managers and Analysts to quickly identify patterns from aggregated data and answer critical business questions in record time.
The Service pricing follows a standard, two-tier structure. The first part is project based consulting and involves setting up the initial connections and data models built specifically for client requirements. The second part involves a fixed monthly fee for hosting the data feeds and/or cloud reporting solution. With flexible pricing schemes designed for different customer segments, this service can benefit the entire spectrum of Digital Marketers ranging from small businesses to large Enterprise Customers.

For more information about LVMetrics Digital Data Integration http://www.lvmetrics.com/dbi/datasolutions and data warehousing http://www.lvmetrics.com/dbi/hosteddm offerings, please visit us at LVMetrics.