Google has announced a new shopping portal of its own – “Google Shopping” which is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives and AdWords is where your actual shopping campaigns live and where you set your budget, manage bids and make optimizations based on performance.
The setup and management of Shopping ads is not similar to traditional text ads. With text ads, we create campaigns, ad groups and ads that are keywords oriented which are chosen by us relevant to the product.
With Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and your bids to determine what search queries trigger your ads more. Setting up shopping ads has strong similarities to SEO.
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Success with Google Shopping moves down to three main areas:
1. Feed creation and optimization– Feed mastery covers a lot of ground including your product data, product images, and price. All this matters a lot when you create your shop campaigns.
2. Bidding– There are several ways that lead to a successful bid. The most favorite ways to bid are included in the guide. Bidding can be complex. We’ve seen ups and downs in bidding strategies which double the return on ad spend for multiple campaigns.
3. Monitoring and Optimization– One of the greatest benefits is the ability to see granular performance data and to make optimizations accordingly. Proper monitoring and thorough optimizations can make a good campaign run and make it a sure hit.
BENEFITS OF SELLING PRODUCTS WITH GOOGLE SHOPPING-
• Just like any other online shopping portal, you can buy any sort of products from Google Shopping app. From lifestyle to home decor, beauty products to apparels, all is categorized under one roof for a successful and pleasure shopping experiences.
• Being a campaign runner, you can track the campaign results and modify your ads accordingly. It gives you a successful run rate and makes you earn great profits.
• Being a buyer, you get a sense of security while buying the stuff approved by Google security managements.
• Payment modes are secure and safe sponsored by Google. You can make easy transactions-there are no hard and fast rules to keep in mind while buying your favorite stuff.
HOW TO OPEN A MERCHANT ACCOUNT?
• In order to use, you must first sign up with your Google account.
• Visit merchants.google.com and sign in to get started.
• When you create your Merchant Center account, you’ll be prompted to complete the following:
1. Configure your account and select a targeted location.
2. Agree to the Terms of Service and continue further.
REQUIREMENTS FOR ONLINE CAMPAIGNING WITH GOOGLE SHOPPING-
• You need a running Google account and sign up with the same for Google Ads in order to send your product data to Google.
HOW TO RUN A CAMPAIGN WITH GOOGLE SHOPPING?
• First, you can set up your Merchant Center account.
• Then, you can upload your products with a description feed. TechyMob recommends the Google Shopping by Sales & Orders app to do the following step.
• Finally, you will be able to create a Shopping campaign in Google Ads to start advertising your products and generate conversion sales.
• Adjust the setting for bids and keeping a budget-run a successful campaign accordingly.

http://www.techymob.com/google-shopping-now-available-for-retail-see-how-it-works/