Tahini Consumption Market Insight

Tahini food is considered under gourmet category and is a basic ingredient in Middle Eastern cuisine and several other ethnic cuisines including Greek, North Africa and Turkish cuisine. Tahini is also quite popular in China and other South-East Asian countries and widely used in cuisine such as Vietnamese cuisine. Owing to growing popularity and high demand for Mediterranean foods, Tahini has become an eye-popping industry. Middle East and the U.S. are the main consumption regions in this industry. Higher inclination of consumers towards seed-based spreads further boost the market growth. Tahini is usually play an important role in the manufacture of spreads or sauces, and has been widely used in Hummus, Baba Ghanouj, Falafel Pitas and other ethnic dishes. Owing to diverse application of Tahini including paste & spreads, halva & traditional sweets, and dips & sauces, there are million dollars of investment pouring in the market.

Tahini Consumption Market Key Players

Owing to growing interest in authentic Mediterranean and Arabic food, companies are attracted to explore the space and leverage the gain in Tahini industry. There are huge growth potential and less entry barriers which is encouraging the new entrants to enter the industry and launch their products. Market players are focusing on cost control and adopting novel production methods as the fluctuations in the price of the upstream product, production cost of Tahini is impacted. Tahini Industry is the high-volume growth industry and industrial players are extensively investing on product endorsements and other product promotions in order to make strong brand image of their products and also to create an awareness of their brands. Manufacturers are also collaborating with retailers for channel management. Al Wadi Al Akhdar, Prince Tahina, Haitoglou Bros, Balsam, Halwani Bros, Dipasa, Carwari, Firat, A.O. Ghandour & Sons, Sesajal, Mounir Bissat, and Arrowhead Mills are the prominent market players in the industry.

Latest Industry Updates

March 2017, El-Raey Sweetness Halva Company aims to acquire 1,000 sqm to establish factory in Badr City. The company will invest EGP 10 million in order to raise its production capacity and increase exports. It owns tahini and halva factories in an area of 2,000 sqm in Tiba City, in Minya, with a production capacity of 450 tons per day

March 2017, El Rashidi El Mizan, owned by the English investment fund Silk Invest, plans to increase its sales in the Egyptian market during 2017 to reach EGP 500 million as compared to EGP 300 million in 2016

September 2016, Tahini giant, Al Seedawi (Kuwaiti food manufacturer) will invest £5million over the next five years in its tahini production plant in Corby and it has already spent £ 2 million on the machinery. The company also plans to expand and increase their production from one ton per hour to three tons per hour and increase their work force from 70 people to 300 people. Al Seedawi’s new UK operation will be based on the Oakley Hay industrial estate in Corby. This strategic move is to gain a competitive edge.

Access Full Report Details and Order this Premium Report @ https://www.marketresearchfuture.com/reports/tahini-market-1588

Tahini Consumption Market Key Findings

Tahini is majorly used for paste and spread application and it captures more than 35% market share in 2016.

In 2016, Hulled tahini accounts for the highest share which is more than 70%

North America has more than 50% market share in tahini which is supported by increasing tahini consumption in U.S.