Global pregnancy test kits market is anticipated to grow with a considerable CAGR of 5.5% during the forecast period (2020-2026). The growth of the global pregnancy kits market is attributed to the increasing adoption of home-based pregnancy test kits across the globe owing to their convenience. Moreover, the young population pool in the emerging economies, low cost and easily operatable test kits, and expansion of the e-commerce industry are some of the other major factors for the market growth. Moreover, technological innovations in the pregnancy test kits market will also foster the growth of the market. For instance, Clearblue offers a digital pregnancy test kit with a smart countdown that displays results digitally in words.
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Moreover, growing fertility disorders is also driving the pregnancy test kits' demands indirectly. According to the World Health Organization between 48 million couples and 186 million individuals live with infertility globally which can be of primary type or secondary. Furthermore, adolescent pregnancy incidences are also expected to fuel the demand for pregnancy test kits. According to the US Center for Disease Control and Prevention, in 2017, more than 194,000 babies were born to women aged 15-19 years, for a birth rate of 18.8 per 1,000 women in this age group. 
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Key questions addressed by the report
What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
How COVID-19 impacted the market?
Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?
Global Pregnancy Test Kits Market Report Segment
By Type of Test
Blood Test For HCG
Urine Test For HCG
By Product
Digital Devices
Line Indicators
Test Cassette Format
Test Strip Format
Test Midstream Format
By Distribution Channel
Pharmacies 
Retail Stores 
Online Channels
Global Pregnancy Test Kits Market Report Segment
North America
US
Canada
Europe
UK
Germany
Italy
Spain
France
Rest of Europe 
Asia-Pacific
China
India
Japan
Rest of Asia-Pacific 
Rest of the World
Latin America 
Middle East & Africa
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