The global aromatherapy market is estimated to grow at a CAGR of around 10% during the forecast period. Aromatherapy refers to an array of traditional and alternative therapies that are utilized for the treatment of various disorders such as pain management, skin & hair care, cold & cough, relaxation, and many others. It also helps in enhancing a person’s mood and health. These oils have various antimicrobial properties along with antiviral, nematicidal, antifungal, insecticidal, and antioxidant properties used for applications such as topical applications, massage, and inhalation. The factors that are likely to propel the demand for the market include the change in the lifestyles and shift towards a standard, luxury and healthy living.
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Further, the ongoing trends of the shifting towards the natural and organic personal care products are also encouraging the growth of the market during the forecast period. However, the cost associated with the production and selling of these natural products along with stringent government regulations, and some side effects are factors that may hamper the growth of the market during the forecast period. Besides, the development of novel and pure essential oils may provide ample opportunities for market growth in the near future.
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Segmental Outlook
The global aromatherapy market is segmented on the basis of product type and application. Based on the product type, the market is segmented as consumables and equipment. Consumables segment further includes essential oils and carrier oils, whereas, equipment includes nebulizing diffusers, ultrasonic diffusers, evaporative diffusers, and heat diffusers. Based on the application, the market is segmented into relaxation, pain management, skin & hair care, cold & cough, and others such as insomnia and scar management.

Consumables to Grow Significantly in the Global Aromatherapy Market
Amongst the product type segment of the market, the consumable segment is expected to grow at a significant rate during the forecast period. The segmental growth is attributed to the availability of a wide range of products which includes essential oils and carrier oils. Essential oils are mostly preferred for applications such as relaxation, sleep cold and flu, mood enhancement, and many others. Thus, the increased preferences of unconventional and natural treatment techniques are likely to drive the segmental growth of the market during the forecast period.

Regional Outlook
The global aromatherapy market is geographically segmented into North America, Europe, Asia-Pacific and the Rest of the World. North America is expected to hold a significant share in the global market during the forecast period. This is attributed to the footprints of key manufacturers and the shift of a large pool of consumers towards the use of natural and organic personal care products. Following North America, the European region is expected to grow considerably owing to the various government regulatory bodies supporting the aromatherapy, such as Aromatherapy Trade Council, Aromatherapy Council based in UK.

Market Players Outlook
Some of the prominent players operating in the global aromatherapy market include Biolandes, doTERRA International LLC, Edens Gardens Inc., Rocky Mountain Oils LLC, Neal’s Yards Remedies, Now Foods, Plant Therapy Inc., and others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the global aromatherapy market. For instance, in January 2018, Rocky Mountain Oils LLC launched a novel line of all-natural personal and home care products, Ava Shield, that does not contain any harsh chemicals. Ava Shield is developed from a pure essential oil blend, that strengthens immune to the foaming hand soap and hard surface cleaner. Further, in November 2017, Plant Therapy launched a set of essential oils, KidSafe line of essential oils, that is designed formulated for children. Launch of such products launch expanded the company’s KidSafe line product.

The Report Covers
Market value data analysis of 2018 and forecast to 2025.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global aromatherapy market. Based on the availability of data, information related to products, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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