Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. It is present in a wide range of shapes and sizes in the market with shiny outer surface appearance. Salt coupled with washing soda is considered as the most common flavor for pretzels. Sugars, glazes, seeds, chocolate, and nuts are some of the other seasonings of pretzels. Pretzel can be either soft or hard, among which soft ones are eaten shortly after preparation, while hard ones have longer shelf life.

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The global pretzel market is driven by increase in the production capabilities of various players to cater to the growing demand from consumers. In addition, different product innovation resulting in newer forms and flavors supplements the market growth. However, intense competition from other food snacks in the market is expected to hamper the market growth during the forecast period.

Key Benefits
• This report provides an extensive analysis of the current trends and emerging estimations & dynamics of the global pretzel market.
• Comprehensive analysis of factors that drive and restrict the growth of the market is provided in the report.
• Detailed analysis of the industry based on type and application help in understanding the trending products across geographies.
• Porters five forces analysis highlights the potency of buyers and suppliers to understand the market potency.
• Extensive analysis of the market is conducted by following key product positioning and monitoring of top players within the market framework.

Pretzel Market Key Segments:

By Content
• Salted Pretzels
• Unsalted Pretzels

By Type
• Hard
• Soft

By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Retailers
• Others

By Geography
• North America
• Europe
• Asia-Pacific
• LAMEA

Comprehensive competitive analysis and profiles of major market players provided in the report are:
• Auntie Annes
• Boulder Brands
• ConAgra
• Frito-Lay
• Herr Foods
• J & J Snacks
• Mars
• Mr. Pretzel
• Pretzels Inc.
• Snyders-Lance

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