A mushroom is a fleshy fungi vegetable that provides nutrients such as vitamins, potassium, and selenium. Mushrooms need a controlled environment with appropriate light, humidity, ventilation, temperature, nutrients, pH, and air pressure. Most popular variety of mushrooms includes button mushroom, shiitake mushroom, and oyster mushroom; however, button mushroom leads in terms of consumption all over the world as it finds its application in salads, soups, and casseroles.

Mushrooms are primarily used in the food & beverage industry as a food ingredient as well as in raw form. There is an increase in the demand for fresh mushroom over canned or preserved mushrooms as fresh mushrooms are source of high fiber and nutrients and free from preservatives. Mushrooms are used for bitter flavor, hence they find their application as a flavor enhancer in plethora of international cuisine. Moreover, mushroom is widely known for healthy food, and hence, they are extensively used in the nutraceutical industry. Low sugar and lipid content of mushrooms makes it a recommended food for heart and diabetes patients. Compounds that are extracted from mushrooms exhibits activity against chronic diseases including hypercholesterolemia, hypertension, and they also possess essential antioxidant, antitumor, and anti-inflammatory activities. Mushrooms also provide vitamin D which is good for immune system.

Absence of proper management of process and low shelf life of mushrooms are obstructing the market growth. Fresh mushrooms usually have a short shelf life and hence they cannot be transported on far distances without cooling transport facility. Hence, short shelf life of fresh mushrooms is been considered as one of the prime factor that hampers the growth of the mushroom market. Food industry players in the market are focusing to lure the audiences with attractive packaging, which in turn also increases the shelf life of a product. Mushrooms of specific types may cause skin irritations and skin rashes for some people, as mushrooms a wild fruit, hence precautions need to be taken while eating mushrooms and mushroom products.

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According to NHB statistics, white button mushroom production is mainly centered in the EU region, North America and South East Asia (China, Taiwan, Korea, India, and Indonesia).
White button mushrooms account for nearly 40% of the overall mushroom production and are grown worldwide. China and the Netherlands account for 60% export of mushroom while largest importer of the mushroom is Germany.

To strengthen global as well as regional market position, leading stakeholders in the global market are venturing for acquisition and partnerships for instance, Chinese giant Jiangsu Yuguan Modern Agriculture Science And Technology, Ltd. acquired Sylvan Inc., in order to strengthen its presence globally specifically in European region.

KEY BENEFITS FOR STAKEHOLDERS
• This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global mushroom market from 2018 to 2026 to identify the prevailing market opportunities.
• Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
• The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.

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KEY MARKET SEGMENTS

By Type
• Button
• Shiitake
• Oyster
• Others

By Form
• Fresh
• Processed

By End Use
• Commercial
• Pharmaceutical/Nutraceutical
• HORECA
• Food Processing Industry
• Residential

By Distribution Channel
• Business to Business
• Business to Customer
• Hypermarkets & Supermarkets
• Independent Retail Stores
• Online Sales Channel

By Region
• North America
• Europe
• Asia-Pacific
• LAMEA

Key Players
• CMP Mushrooms
• The Mushroom Company
• Monterey Mushrooms
• Mushroom & Truffles Co., Ltd
• Costa Group
• Lianfeng (Suizhou) Food Co., Ltd
• Giorgio Fresh Co
• Chongqing Eusinasia Foods Co. Ltd
• Jiangsu Yuguan Modern Agricultural S&T Co., Ltd
• Shanghai Detan
• Scelta Mushrooms B.V.

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