Are you happy with the response rate on your current surveys?
If not then you are still a part of the large crowd struggling with the low survey response rates.
Indomobil Nissan was toiling with the same.
But now, Indomobil Nissan boosted its response rate by 35% with WhatsApp surveys.
Yes, I’m not kidding!
Earlier, they were getting only a 5% response rate on the phone surveys – not enough feedback to make any conclusions. So they shifted from traditional phone surveys and started using WhatsApp surveys.
Why WhatsApp? – Because that’s where your customers are.
And not just that, 80% of messages sent on WhatsApp are seen within 5 minutes. This platform lets you know that you are just a message away from taking feedback, listening to the customers, or getting support from the brand.
And Nissan successfully leveraged it!
Let’s first talk about WHY Nissan started looking for an alternative survey method in the first place.
For Further details: https://www.surveysensum.com/blog/boost-survey-response-rate-with-whatsapp-surveys/