The kombucha market has grown exponentially in the last few years. In terms of value, the market is projected to reach USD 1.8 Billion by 2020, at a CAGR of 25.0% from 2015 to 2020. North America is the largest market in the global kombucha market having accounted for a share of 39.4%. North America has witnessed the highest sale of kombucha beverages. The U.S. has copious manufacturers of kombucha that are continuously expanding their geographical reach in the market.

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Kombucha is used across segments like medicine and drugs. The demand of kombucha tea and other beverages is constantly increasing due to the varied health benefits associated with it. The kombucha market has seen a phenomenal growth in recent years, and is the fastest-growing market in the functional beverage industry. The market is witnessing high competition and is expanding on the basis of its innovative product line.

Growing incidences of chronic diseases such as cancer, diabetes, high blood pressure, and osteoporosis are driving the growth of the kombucha market. The companies operating in the functional food & beverages segment are spending heavily on R&D projects to develop healthy kombucha products. The Food and Drug Administration (FDA) and Alcohol Tobacco Tax and Trade Bureau are the governing bodies that formulate certain regulations for the production and distribution of kombucha beverage. Kombucha helps in curing diseases related to liver, cancer, and digestion. Hence, health institutes are focusing on the use of kombucha.

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However, the markets in Asia-Pacific and Europe are growing at a significant pace. Increasing health awareness among people and increasing initiatives undertaken by the government to promote the drink have driven the kombucha market in these regions.

Leading companies engaged in manufacturing and exporting the kombucha drink worldwide include GT’s Kombucha Company (U.S.), Reed’s Inc. (U.S.), and Live Soda Kombucha (U.S.). These companies are into manufacturing both alcoholic and non-alcoholic kombucha beverages. The drink is said to be non-alcoholic, if the alcohol percentage is less than 0.5%. On the other hand, if the alcohol percentage is higher than 0.5%, it is considered as an alcoholic drink. As per consumer demand, companies have started customizing the drink using different flavors, which include herbs and spices, citrus, berries, and flowers among others.

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