The report "Customized Premixes Market by Type (Vitamins, Minerals, Amino Acids, Nutraceuticals, Nucleotides), Form (Powder and Liquid), Application (Beverages, Dairy, Cereals, Bakery & Confectionery, Nutrition Products, Dietary Supplements) - Global Forecast to 2022", The customized premixes market is projected to reach USD 1,691.2 Million by 2022, at a CAGR of 5.50% from 2016. The market is driven by growing demand for functional and fortified food, growing need for food enrichment due to high processing levels of food products, customized nature and specificity to individual customer requirements, and convenience in usage as a single ingredient over multiple ingredients.

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Customized nutrient premixes are widely used in the powdered form, as they are largely considered to be more stable in the powdered form than in the liquid form. Further, convenient packaging reduces complexities in the supply chain processes, resulting in increased popularity of this form. Powdered premixes are largely used across an extensive range of food applications, including low-fat milk powders, health drink powders, soup mixes, and desert mixes.

The customized premixes market was dominated by the North American region in 2015. The growth in this market is driven by the increase in demand for health foods and functional food owing to the low levels of exposure to essential nutrients caused by high consumption of processed foods due to their busy lifestyles, and growing consumer awareness about the health benefits of fortified food products in the region.

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Asia-Pacific is the fastest-growing region for customized premixes due to the increasing demand for functional foods from consumers. Further, the demand for food with specific health benefits is experiencing growth in the Asia-Pacific region owing to the changing lifestyles of customers. Also, rising incomes, purchasing power, and consumer demand for nutritional & healthy products provide promising prospects for the growth and diversification in the region’s food sector.

High costs involved in R&D and higher costs of fortified and enriched products are the major constraints in this market.

Some of the key players of the customized premixes are Royal DSM N.V. (Netherlands), Glanbia plc (Ireland), Corbion N.V. (Netherlands), Chemische Fabrik Budenheim KG (Germany), and Vitablend Netherlands B.V. (Netherlands). Other players who are active in the industry are Watson Inc. (U.S.), Stern Vitamin GmbH & Co. KG (Germany), The Wright Group (U.S.), DPO International Sdn. Bhd (Malaysia), and Farbest Brands (U.S.). In 2013, Royal DSM N.V. (Netherlands) acquired Unitech Industries Limited (New Zealand), a manufacturer of ingredients for human and animal markets, which helped the company in expanding its geographic footprint and value chain presence in the Asia-Pacific region.

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