How people use digital media has changed exponentially over the past few years. In 2021, American adults were spending around four hundred and eighty-five minutes each day with digital media, that is more than eight hours daily. Thirty-one percent of United States adults go onto the internet regularly to stay updated with what is happening or to search for essential products and services.

With the increase in digital usage, users are exposed to thousands of internet adverts on a daily basis. This has also experienced a rise over the last ten years and is an important part of social media, applications, and targeted advertising. Consumers have become used to the number of adverts they see daily, but they do expect relevancy. Seventy-one percent of internet users expect companies to provide personalized interactions with seventy-six percent being frustrated when they do not receive this.

It is essential for businesses today to build a digital identity, focusing on email addresses. Using email addresses is an effective way to ensure you reach your targeted consumer with personalized messaging across a number of channels. Thanks to the pandemic, consumer behavior changed exponentially, increasing e-commerce sales and digitally purchased groceries and household goods.
These changes have remained in place, which means businesses need to embrace Internet marketing in order to succeed in the long term.

Managing digital identities has become important, but it is challenging when you take devices, platforms, channels, and data into consideration. With so many different applications and solutions available, it's not easy for businesses to choose what works and doesn't. Many of these businesses have incorrect or conflicting information.

Blake J. Nolan, the President at Storm Brain, said “We understand the importance of the modern consumer and their internet behaviors. We bring years of experience to the table when it comes to digital marketing and SEO. Our small and dedicated team of experts is updated on the latest trends and algorithms, ensuring our clients receive an updated service at all times, helping them reach their consumers with the personalized messages and information that they expect.”

About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.com.