One of best-known real estate builders in India, Sobha Limited has recently launched www.sobhastore.com, a specialised e-commerce portal for home accessories. Sobha has a unique business model combining backward and forward integration. Sobha’s interiors division, woodwork factory, metal works and glazing factory, and concrete products factory has enabled backward integration. This means that in addition to building outstanding edifices, Sobha delivers turnkey solutions of world-class quality standards. This online virtual store is but a natural extension of Sobha’s complete home solutions.

www.sobhastore.com is THE one-stop shop for mattress online shopping, designer pillows; or even if one is looking to buy bed bases online. Sobha Restoplus premium specialty spring mattresses cater to different needs and preferences - Firm Feel, Extra Firm Feel, Soft Extra Soft Feel. The ‘feel’ factor of a mattress is determined by personal choices; though not much is left to choice in these days of back pain and other orthopaedic conditions! To buy mattress online, choose from an array of options available at www.sobhastore.com - Bonnell, Pillow-top, Latex, Re-bonded Foam, Memory Foam and Pocketed varieties.

Mattresses usually contain coils. The Bonnell coil, adapted from buggy seat springs is still used in the traditional spring mattress. The Pillow-top or Euro-top mattress is nothing but a spring mattress with additional padding sewn onto the top; while a Pocketed spring mattress allows each spring to move independently, and conform to the contours of the body - popular choice for undisturbed sleep. A Memory foam mattress offers more of a floating, cloud-like sensation; while latex tends to have a "springy" but more solid feel. Slumber and Alfa are conventional Bonnell mattresses available on www.sobhastore.com in the Firm Feel category. Others include Sanctuary (Pillow-top+Bonnell), Ziprest (Memory foam +Foam), Rejuvenation (Re-bonded Foam+Memory foam) and Imperial (Pocketed). The Urban Edge is a combination of Pillow-Top, Latex and Bonnell. The Extra Firm Feel category includes Starlight (Re-bonded foam) and Natural Support (Re-bonded latex foam). Genteel, Ultimate, Inspiration, Euphoria, Nature’s Essence, Alfa Premium and Resilience comprise the Soft Feel category; while the Extra Soft Feel includes Genesis, Night Song, Regal Touch and Pinnacle. There is also a thoughtfully-provided option of consulting a “Sleep Expert” to make things simpler!

This virtual store is the ideal place to buy pillows online, showcasing Latex and Ultraplus - perfect neck pillows to complement the mattress. Unlike common foam pillows, a Latex pillow has more bounce and better moisture and heat dissipation properties. It prohibits dust mites and is more durable. It is more malleable, and thus provides better support for the delicate head and neck areas. The Sobha Ultraplus pillow is a Virgin Conjugated Siliconised Fiber pillow – nothing but a silicon-coated twisted polyester fiber pillow to give it that extra resiliency and bounce.

www.sobhastore.com brings the flexibility and convenience of completing that dream house; whether buying mattress online or pillows online – all just a convenient click away. Currently the site features bed mattresses, bed bases and pillows; other accessories are to be featured soon.

Trust Sobha Limited to undertake a new initiative!
The Sobha Store website has the best options in mattress and pillows. All this is made available to customers in an extremely friendly and easy to navigate format. Products on sale are highlighted and selection is made easy with the help of detailed descriptions and pictures. Customers are bound to be satisfied with the products on offer and prices at which they are available.

For more info visit: http://www.sobhastore.com