According to Goldstein Research, China smart TV market is expected to reach USD 36.1 billion by 2024, expanding at a CAGR of 4.61% over the forecast period, 2016-2024. Growth in the trend of smart homes and smart offices in China is largely propelling the growth of the smart TV market.

China smart TV market segmentation has been done on the basis of screen type, display type, resolution type, screen size, distribution channel, end-users and geography. Based on screen type, flat screen type smart TV accounted for largest market share of 53.6% in 2017, due to its lower price and high demand majorly among the middle income group of people. China Smart TV market is influenced by the fact that China is one of the major suppliers of smart TV across the globe with sales increasing that grew by 14% in 2017 as compared from the sales in 2016.

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Market Segmentation

On the basis of our in-depth analysis, China Smart TV Market can be segmented as follows:

By Screen Type
o Flat Screen
o Curved Screen

By Display Type

o LCD (Liquid Crystal Display)
o LED (Light Emitting Diodes)
o Plasma
o OLED (Organic Light Emitting Diode)
o QLED (Quantum Dot LED)

By Resolution Type

o 4K UHD TV
o HDTV
o Full HD TV
o 8K TV

By Screen Size

o Below 32 inches
o 32 to 45 inches
o 46 to 55 inches
o 56 to 65 inches
o Above 65 inches

• By Distribution Channel

o Online
o Offline

• By End-User

o Residential
o Commercial
o Industrial

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“China Smart TV Market Outlook 2024” contains detailed overview of the China smart TV market. On the basis of our in-depth analysis, market can be segmented in terms of market segmentation by screen type, display type, resolution type, screen size, distribution channel and end-users.

Further, for the in-depth analysis, China Smart TV Market Report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Scale) analysis, Porter’s five force model and SWOT analysis.

This market report also includes competitive outlook of some of the major players profiling of companies such as TCL, Haier Consumer Electronics Group, Hisense, Changhong, Konka, Xiaomi, LeTV, Sony, Samsung, LG Electronics, Panasonic, Koninklijke Philips N.V., Hong Kong Skyworth Digital Holdings, Logitech International, Onida Electronics, Toshiba, Videocon, Hitachi, Ltd., etc.

The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.

Overall, the report represents the China smart TV market trends along with market forecast that will help industry consultants, technology providers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

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