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CONTACT
PrintPapa
Address: Street: 1920 Lafayette Street, Unit L,
Santa Clara
State: CA
Zip Code: 95050
Phone: 408-567- 9553
Website: http://www.printpapa.com

CA, 31st May2023: Digital marketing is simple there are several channels for outreach. Thus, it is easier for businesses to ignore direct mail.

But direct mail marketing is an effective strategy, especially if you are running a small business. You can consider using it for your next marketing campaign. Let’s find out why.

1. People Love Getting Mails

Digital media is dominating every sphere, including work, home, and entertainment. Studies by Deloitte show that 1/3 of US consumers feel overwhelmed by subscription management and digital device since 2000.

However, research by USPS in 2021 shows that direct mail marketing is a popular option. People tend to feel more excited when they discover mail and a significant number of these potential customers visit a website after receiving relevant mail.

Direct mail printing is considered to have a more personal touch in comparison to digital communication. Thus, your potential customers are more likely to take action, such as dropping in at your local store or visiting the website.

2. Improved Response Rates

A survey by State of Direct Mail Consumer Insights by Lob in 2022 shows that 44% of direct mail postcards are their top channel when it comes to unknown brands. While 62% of the ones surveyed said that direct mail encourages them to work.

3. Opportunities to Reach Out to More Customers

These days people either live in a nuclear family or alone. There are still many adults who continue to live with their parents. It includes 12% women and 19% men.

Hence, if you send EDDM postcards to a home, you are more likely to reach out to more than one member of the household. Most of the recipients tend to read the direct mail brochure instantly or on the same day they receive their email.

4. Memorable, Creative, and Unique Form of Outreach

Direct folded postcard mailer gives you the opportunity to be creative. If you want to send postcards or handwritten notes to your potential customers, it's a great opportunity to create something special and personal.

Stunning design, handwritten notes, and detailed delivery instructions can make your direct mail campaign effective and memorable.

5. Lesser Competitive

According to studies, it is estimated that by 2025, people will send more than 325 billion emails each day. In 2022, more than 30% of marketers sent emails every week, while more than 20% of them send emails every month.

An average individual receives just 300-400 direct mail marketing in a year. Hence, numbers show that direct mail marketing is surely less competitive than marketing techniques, such as emails.

6. Allows You to Measure the ROI of Direct Mail Campaigns

There are different ways to track ROI with your full service EDDM. If you have to measure the impact of direct mail on the bottom line of the business, you simply need the right tool.

In case you take on a more manual approach, you have to figure out the individual campaign goals and select KPIs for measuring ROI.

No matter whether you have a B2C or B2B business, direct mail can provide something different. If you choose the right tool, the marketing technic is easy to create, affordable, and simple to track.

About PrintPapa- PrintPapa is a renowned printing service that has established a strong reputation for providing high-quality printing solutions to individuals, businesses, and organizations.

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