Car dealership refers to the buying and selling of cars of new as well as used cars. Cars are the passion of the youngsters. Car is the dream of any individual. It is the one of the upcoming sectors that has a potential of business and money.
The brands are selling their dealerships in order to explore the market and to reach the customers of every class and segment.

Many global brands have acknowledged Indian Market as a prospective market for Car sales because here they can sell their product to every section of society with cheaper labour charges, mass availability of manual labour, technology at a comparatively inexpensive and competitive price. These factors make India a hub for domestic as well as international brands.

Car dealers are getting smarter now days as the international brands are entering the local market by making the competition soar. Car dealers study extensively to forecast the choice of buyers and the current prevailing trends.
Ford is an example of it. They have their dealers spread across the country. Every state has their dealers in the vicinity of the city. Ford dealers deal in Ford Figo, Classic, Fiesta, Ecosport and endeavour. The price of Ford figo starts from 4 lac and onwards. The ford dealers in Punjab are located in Jalandhar, Ludhiana, and Amritsar and so the list goes on.

Ford dealers in Punjab has set up their showrooms where they gave a comparative review of various models of Ford in terms of model, colour, and accessories, service delivery system and last but not the least price & maintenance charges.
In the northern India, Ford dealers are located in the heart of the state for example dehradun. Ford Dehradun is one of the upcoming branches of the ford dealers that have recently proved themselves as the tough contenders of this huge market. Their advertising strategies and channels of communication adopted to reach a large number of customers make them talk of the town.

Every dealer has a specific forte in which they lead. But in terms of business and profits, one has to strengthen their weak areas in order to survive and excel in this tough era. One quality cannot reap profits alone; it is the team work that matters. These dealers have appointed technical staff, marketing staff, housekeeping staff, graphic designers and many more. These work as a team in order to achieve sales target and customer satisfaction.

Client satisfaction is the main concern as it will reap profits in long term. Other aspects include test drives, brochures, on time delivery, affordable and competitive service and maintenance charges. The dealers are focusing on every minute detail in order to succeed in this tough world. The modern dealer has to have many brands under one roof in order to attract maximum number of clients and inhibit attrition of clients as they will harm the business in a bad way. Ford Dehradun does not neglect the factor of trust and connection as they are assets for every ford dealer.