Which Is Best for Business: Headless or Traditional Commerce?
We've all heard of headless commerce. The idea of selling products without a website. But what is the best way to sell products? Traditional commerce or headless commerce? The answer may surprise you. Headless commerce allows you to sell products without the need for a website, while traditional commerce requires a website. If you're considering a change to your website, this post will show you the pros and cons of both.

What Exactly Is Traditional Commerce?
Traditional commerce refers to any business transaction that occurs face-to-face in physical store space. Customers can come in person to buy products and services in traditional marketing. Traditional e-commerce has a front-end tightly integrated with the back-end, allowing for features similar to conventional e-commerce platforms such as Shopify, Magento, and WordPress.

What Exactly Is Headless Commerce?
Headless commerce separates a website's front-end and back-end, allowing both to function independently. It separates a website's presentation layer from its e-commerce functionality. Headless commerce stores provide greater flexibility and manage and deliver content via API calls without a connected front-end layer, allowing you to create a unique, highly personalized, and user-friendly experience for your visitors.

What Are the Primary Advantages of Headless Commerce?
Amazon is the best example of leveraging headless commerce. Amazon has been at the forefront of assisting retailers in avoiding the frustrations associated with traditional commerce platforms. Here are some of the benefits of headless commerce.
Go Omnichannel: Headless commerce allows you to distribute your content to any channel. This allows your e-commerce business to maximize revenue by leveraging any channel.

Competitive Advantage: Headless commerce enables you to deploy updates quickly without affecting the back-end system. This allows you to deliver what your customers want as soon as possible.

Active Marketing: Headless commerce allows your marketing team to launch a new site in days rather than months and scale that site across brands, divisions, and portfolios.

Consistent Customer Experience: By understanding your clients' ever-changing needs across all channels, you can make the customer experience more personal and constant.

Seamless Integrations: An API call in headless commerce makes things simpler to integrate and interact with other platforms, increasing your customer outreach opportunities.

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