Email campaigns are great when you need to retain customers, gain repeat business, and attract new customers. We all have a preset standard, wherein we try to retain old customers, offer them choices, and regain their trust. You know there are a set of people who want information or services from you, so you are more likely to make extra efforts in retaining these customers at any cost. Isn't it? Read more…https://spicesend.com/blog/why-ab-testing-is-necessary-for-email-campaign