Retail store lighting is critical on many different levels, and a store’s lighting needs to be well thought out. Proper store lighting can significantly impact a customer’s purchasing behavior as well as create a sense of safety and well-being, both of which can affect your bottom line.

For example, a store’s lighting may determine if a customer will even enter a store (the first point of contact) and, assuming he or she does, it can also determine how long the customer will stay, if a purchase is made, and which items are selected.

Custom Color Temperature

LED retail lighting has a Color Rendering Index (CRI) number which measures how natural the color of light appears to the eye. A more natural light means that your products and merchandise will be more appealing to your customers and thus improve their experience and influences their buying decisions.

However, often times a merchant’s brand does not require bright, natural illumination. Such is the case of Victoria’s Secret, where a warmer color temperature of light is more beneficial. When you buy SpecGrade LED lighting, we can produce a custom color temperature that is appropriate for your store’s lighting fixtures.

Uniformity and Safety in Retail Lighting

It is equally important that a retail customer is able to safely navigate through a store. A customer should never have to move from a well-lit area into a darker area and then back to a well-lit area, as this comes across that you are not providing your customer with a sense of safety. Our LED optics are engineered to throw a uniform beam distribution so that when beams are overlapped a customer does not experience any dark areas while shopping.

Efficiency and Cost Savings

In the competitive world of retail, any cost savings can be critical to the merchant’s bottom line. SpecGrade LED’s energy efficient LED store luminaires can save about two-thirds of your electric usage. Coupled with an expected life of over 100,000 hours, which minimizes the maintenance factor of changing lamps, SpecGrade LED has the perfect solution for your retail environment.

Headquartered in Columbus, Ohio, call 888-724-1266 for your local rep’s contact information and more information on energy efficient retail LED lighting solutions.