Air fresheners are consumer products used in homes or commercial places that typically emit fragrance. There are different types of air fresheners available in the Indian market. Some of them include sprays, candles, oils, gels and plug-ins. Although Air Fresheners were primarily used for odor elimination, a lot of people today use them for the pleasant odours they emit. The affluent consumers now demand premium and value added air care products in order to maintain air hygiene in their rooms and cars. Hence, they use various air care products having fragrances like lavender, jasmine, rose, sandalwood, lemon, apple, etc. to keep their home and car odour free. In today's world, the consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness. Air care has turned into a riveting market for new product developments and innovation where manufacturers are taking efforts to convince consumer through aggressive campaign and advertising. They are encouraging Indian consumers to adopt air fresheners in their day-today lives to improve home hygiene.

India air care market is fragmented into three product types' viz. room fresheners, bathroom fresheners and car fresheners. A car air freshener is a small aromatic device, which is used to makes a car’s inner environment pleasant & fresh by eliminating bad odour from the car. Advantages of car fresheners have made them a very effective and popular product in the global as well as Indian market. Also, in the car segment, car air fresheners i.e. vent sticks are hugely used than other formats like spray/aerosol, blocks, gels, electric or liquid. The Indian car air freshener market is expected to register a compounded annual growth rate (CAGR) of more than 15% over next five years. On the other hand, market for room fresheners is growing at a stable rate. In recent years, this functional commodity has evolved to be used as a decorative product as well.

According to "India Air Care Market Outlook, 2022", the market for room fresheners have long been driven by rising standards of living, growing consumer affluence, and their propensity to indulge in luxury products. Today, the Indian market for air fresheners stands stimulated by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles, reed diffusers, potpourri etc. Aromatherapy is gaining momentum among Indian consumer as a result of a variety of applications, including pain relief, mood enhancement and increased cognitive function. It can be used at any place such as indoor spaces, washrooms, car, etc. Manufacturers are leaving no stone unturned in their attempts to educate consumers about the products they offer, however it still has a long way to go. Indian metros and urban areas of the countries are responsible for majority of the sales in the air care market. Premium specialized and value added fragranced air fresheners are growing rapidly among upper middle class consumers. Spray/Aerosol still dominates the market of air fresheners in India.

Key Applications
• Car Air Freshener
• Room Air Freshener
• Bathroom Air Freshener

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