Advanced Authentication Market Overview:
A number of credentials systems are used in the market to gain access such as username or password, which can access multiple systems by saving them in database. However, in the recent years many high profiles breaches were reported, which triggered awareness among public about importance of security measures. Thus, security firms and IT developers are more focused on developing advanced authentication techniques, which can help to avoid security threats by adding multi-factor authentication. The factor that is driving the growth of the global advanced authentication market are security threats, BYOD (Bring Your Own Device) and increase in mobile transactions.

The global Advanced Authentication Market is a fragmented market. The leaders constantly keep innovating for the new technology and investing in research and development. The advanced authentication market has driven many areas like government, BFSI, retail & wholesale, and telecommunications.

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Major Key Players:
The prominent players in the advanced authentication market are CA Technologies (U.S.), IBM Corporation (U.S.), HP ESSN (U.S.), CSC BSS (India), Oracle Corporation (U.S.), MasterCard Inc. (U.S.), Atos Corporation (France), Versasec AB (Sweden), Gemalto (the Netherlands), Datacard Group (U.S.), among others, are profiled in Market Research Future analysis and are at the forefront of competition in the global Advanced Authentication market.

Industry News:

April 18, IBM Joins the Sovrin Foundation as a Founding Steward:
The Sovrin Foundation, has announced the joining of IBM as a founding leader of the Sovrin Network. The company, IBM expects to collaborate with other Sovrin members to create, operate and maintain the foundation’s decentralized digital identity network.

September 17, Mojix and CXignited Announce Merger:
Mojix had merged with Europe-based CXignited. The merger is expected to create a larger geographical presence with more resources, scalability and end-to-end retail platform to advance business solutions and technology. The company, Mojix is one of the leaders in global retailers servicing, brands and manufacturing. The merger serves as a growth strategy for the company to expand its footprint over a larger market.

August 17, WatchGuard to Offer Advanced Authentication via Datablink Acquisition:
WatchGuard Technologies had purchased Datablink. The acquisition had made the company to extend its security portfolio apart from the network and wireless security. The company also aims to provide advanced authentication to small and medium enterprises and other large enterprises, on a cloud based service.


Advanced Authentication Market Segmentation:
The global advanced authentication market is segmented into solution, product, deployment, and end-users. The product segment is sub-segmented into software, hardware, and services. The hardware covers a wide range of hardware tokens, biometrics, smart cards, and others. The hardware token sometimes referred as security token. It is a physical device given to an authorized user of computer services to ease authentication. The hardware token is used in addition to or in place of a password to prove that the customer is genuine.

The token acts as an electronic key to access payment services. The biometrics is an authentication method that uses fingerprint, facial scans, and IRIS, or voice recognition technology to identify users. It is most often used as a form of authentication in a broader two-factor or multifactor authentication system since most biometric implementations also require employees to enter user IDs and passwords. Biometrics can be used for both physical access to corporate buildings and internal access to enterprise computers and systems.

Advanced Authentication Market Regional Analysis:
The regional analysis of Advanced Authentication Market is studied for North America, Europe, Asia Pacific and Rest of the World. Since a large number of advanced authentication market firms are based in North America, it is one of the leading player in advanced authentication market. With the advancements in data analytics and connected space, various industries such as retail, BFSI, IT & telecommunication are expected to show an increased usage of two factor authentication in every business transaction, or exchange of data over internet. The increase in use of advanced authentication is observed across all the major regions. Asia-Pacific region is also expected to show some growth due to adoption of digitization and better information technology infrastructure.

Developing countries like India, South Korea and Taiwan are expected to grow at a faster rate due to emerging artificial intelligence technology, and internet of things making every device connected to each other. This connected networks has required for a greater need of authentication. Hence, the key players in the market are constantly innovating and investing in research and development activities in order to create cost-effective product portfolio.

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Intended Audience:
• Software Developers
• Testing
• Cloud Providers
• Banks
• Database Solutions
• IT Enablers

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