The global Smartphone Operating System (OS) Market is expected to maintain its existing impetus, along with emergence of new players coming up with several new offerings. Market players are foreseen to integrate additional plug-ins to support and use new virtual and augmented reality technologies in smartphones. Existing market players are anticipated to govern the market dynamics over the forecast period owing to projected drastic incessant research and development and soaring adoption of sophisticated devices equipped with operating systems offered by them.

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Innovations, joint ventures, strategic harmony, and progressive alliances are some of the key strategies implemented by leading market players to achieve growth and capture market share. The advent of virtual reality and augmented reality technology has triggered the incorporation of holographic display projectors in smartphones, which is further anticipated to revolutionize the market over the next seven years. Key market vendors are foreseen to leverage the potential prospects that the consumer electronic market is anticipated to offer over the forecast period.

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The market is estimated to gain prominence over the next few years owing to factors such as low-cost mobile data, high smartphone penetration, and development in connectivity and surging smartphone dependability. Additionally, the heaving necessity to stay updated and get allied is further expected to positively impact market growth. One of the major challenges for smartphone OS providers is the necessity of reduced power consumption and increased speed of operations to prolong their fortitude.

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The market can be segregated on basis of holding corporations into iOS, Android OS, Blackberry OS, Symbian OS, and Windows OS. Several third party operating systems such as CyanogenMod are also present in the market, which provide sophisticated functionality as compared to the legacy operating systems but at the expense of voiding the warranty.
Asia Pacific is a conceivably inundated market for smartphone operating system penetration, which can be attributed to surging smartphone sales in the region. North America and Europe are expected to grow at a steady rate over the forecast period. Latin America and MEA are perceived to have immense growth potential.
Key market participants include Apple, Google, Microsoft, Blackberry, Huawei, and Mozilla.

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