The global LCD TV core chip market is expected to gain prominence owing to technological proliferation and rising demand in application areas. Key players have emphasized on R&D activities in order to enhance core chip performance and functionality. The rise in the number of urban residents and tech savvy population has led to the adoption of high-end smart TVs. The LCD TV core chip is basically the integration of LCD TV and processor core chip that provide computational experience through TV. It offers features such as video streaming, downloading applications, and upgrading TV processors.
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The market finds applications across several sectors. It consists of educational, corporate, and residential applications. Accelerated adoption of smart LCD TVs can be attributed as a major reason for growth of the chip market in residential applications segment. They are equally gaining traction in educational applications owing to extensive digitization of schools and educational institutes. The market can be categorized on the basis of core chip types. It comprises 8-bit, 16-bit, 32-bit, and 64-bit processor chips.
The market is highly susceptible to prevailing economic conditions. The onset of the financial crisis and global recession has weakened the demand among developing nations. This has consequently hindered market growth. The market has experienced a major shift from LCD TVs to LED TVs. Advanced features and enhanced functionalities can be attributed as major reasons for this shift. This inclination has caused the market to lose a major chunk of the entire market. R&D activities for technological progression demand heavy investments for market augmentation. Adoption of alternative technologies such as LED smart TVs poses a major threat to the market. The market is highly dependent on technology providers for setting up the business. The market is highly competitive owing to the presence of a large number of international and domestic players. This has largely restricted the entry of new entrants into the market.
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The market for LCD core chip is expected to gain prominence in the Asia Pacific region. Countries such as Japan, South Korea, Taiwan, and China produce these chips on a large-scale. This has subsequently led to availability of LCD TVs incorporated with core chips at cheaper rates in the regional market. An upsurge in demand for LCD smart TVs is being experienced in the North American countries such as Canada and the U.S. This subsequently has incited growth in the market in this region. The European nations are perceived to be early technology adopters. Furthermore, the European countries have largely focused on the creation and usage of environment-friendly products. As LCD TVs are highly energy-efficient, they are experiencing high demand in this region.
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Major vendors dominating the global LCD TV core chip market are Broadcom Corporation, CooCaa TV, Amlogic, Inc., Google, Lenovo Group Limited, Hisense Co. Limited, LG Electronics Inc., MediaTek Inc., Philips, Panasonic Corporation, Toshiba Corporation, Sony Corporation, Samsung Group, and Xiaomi Inc.

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