Children's breakfast cereals have a very bad reputation among Danish parents for being far too unhealthy and thereby unfit for daily consumption. Danish parents are aware of the fact that children's breakfast cereal products contain excessive levels of sugar and fat, while at the same time having low content of healthy ingredients such as fibre. The country's official health authorities and nutritional experts regularly warn against consumption of the unhealthiest children's breakfast cereals...
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Breakfast Cereals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table Of Content
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2011-2016
Table 2 Sales of Breakfast Cereals by Category: Value 2011-2016
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2011-2016
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2012-2016
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2013-2016
Table 7 Distribution of Breakfast Cereals by Format: % Value 2011-2016
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2016-2021
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2016-2021
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2016-2021
Coop Danmark A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators
Internet Strategy
Private Label
Summary 3 Coop Danmark A/S: Private Label Portfolio
Competitive Positioning
Summary 4 Coop Danmark A/S: Competitive Position 2016
Dansk Supermarked A/S in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 5 Dansk Supermarked A/S: Key Facts
Summary 6 Dansk Supermarked A/S: Operational Indicators
Competitive Positioning
Summary 7 Dansk Supermarked A/S: Competitive Position 2016
Executive Summary
2016 Outperforms Review Period in Terms of Value Growth
Coop Danmark Launches New Internet Retailing Platform
Few Large Players Dominate, But Small Local Manufacturers Gaining Share
Supermarkets Continue Losing Sales Share
Improving Economic Climate To Boost Spending
Key Trends and Developments
Convenience Trend Continues To Shape Packaged Food
Free From Posts Dynamic Growth in 2016
Premiumisation Benefits Small, Local Players
Internet Retailing Growing Rapidly, But Remains Niche Channel
Foodservice: Key Trends and Developments

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