SLAM Strategy released a case study comparing the results of an Adwords campaign between themselves and one of Australia’s largest Adwords providers. The results of the study showed that SLAM Strategy delivered more clicks with a similar ad spend at a lower overall campaign cost, and also generated more leads for their client.

The case study was conducted over a period of six months for campaigns running simultaneously for the same duration. The study has highlighted the differences in how the two campaigns were led, which led to marked variations in the campaign results.

The campaign led by SLAM Strategy delivered 65 per cent more clicks than their competitor. According to Shaun Le Cornu, CEO, SLAM Strategy, “SLAM Strategy generated more clicks because most of our client’s budget was put towards advertising for clicks.” Since the ad spends for both campaigns were similar, pointing towards a substantial difference in the manner the two campaigns were run.

SLAM Strategy generated 10 per cent more leads than the competitor Adwords service provider for the same six-month period. Based on the client’s conversion rate of 65 per cent, SLAM Strategy achieved extra 35 sales for the client.

SLAM Strategy also produced a 16 per cent lower overall campaign cost, taking into consideration the cost per click and the number of clicks generated during the length of the campaign. The cost per lead for SLAM Strategy was 23 per cent lower than that of their competitor. “Our cost per lead is lower because we are not charging a premium for every keyword that leads click on. Our clients get to see the raw data and we treat our clients businesses as if they are our own. What clients see is what they get,” said Shaun.

Further, the case study also revealed that the competitor’s client paid 50 per cent more for clicks, while SLAM Strategy posted a 49 per cent lower average cost per click during the campaign.

Based on the findings of the case study and deductive reasoning, it was clear that SLAM Strategy ran their campaign at 51 per cent lower price than their competition.

The overall statistics pointed towards a successfully led campaign by SLAM Strategy, which generated 65 percent more traffic at 50 per cent lower costs and 10 per cent more leads than their counterpart in the study. This proved that the strategies employed by SLAM Strategy were more economical for the client while being more effective in achieving the same results.

About the Company: SLAM Strategy is a leading Internet strategy company in Adelaide, with over 20 years of experience in providing Internet retailing, digital marketing, advertising, SEO, SEM and Social Media Marketing services to help businesses establish their brands online. The company also specialises in Top-Level Domain names, commonly known as TLDs.