February 26, 2016: Manyavar, India’s foremost ethnic wear brand for men recently launched Mohey, women’s ethnic wear. Manyavar, which is known for its lavish Wedding Wear besides its signature Ethnic Wear, Party Wear and Accessories for men, has now forayed into the women’s ethnic-wear segment with gusto. The group, which already has eleven Mohey stores operational in nine cities namely Delhi, Mumbai, Bangalore, Gurgaon, Lucknow, Jaipur, Allahabad, Varanasi and Jabalpur, plans to ramp up its store count in the women’s range to 100 by 2017. Famous Bollywood stars, Chitrangada Singh and Shilpa Shetty were present to inaugurate the regal showrooms at Jabalpur on 24th January and Lucknow on 26th January respectively.

Mohey from the house of Manyavar is mandated to define women’s ethnic wear. The brand offers a range of resplendent Lehengas, elegant Sarees, Suits and Gowns – holding true to the core values of Manyavar, its parent brand. All the products are handpicked for their signature designs and boasts of best-in-class fabric, hues, cut, stitch, embellishments and the attention to detail which sets it apart. Just like Manyavar, Mohey promises a collection for every occasion, culture or geography.

As Mohey goes live with its stores in India, Mrs. Shilpi Modi, (Director of the company) said, “With a vast range of products and style statements with exquisite workmanship, Mohey is set to exemplify ethnic couture for women.”