The global dry shampoo market size is expected to reach USD 5.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.9% over the forecast period. The market is driven by consumer awareness regarding changing beauty and personal lifetsyle, especially in the hair care applications. Moreover, drastic change in the purchasing power of consumers in developing countries such as China and India is anticipated to drive the demand over the forecast period.
Demand for premium products among the personal care category is leading to a rise in sales of natural and organic ingredients used in the industry. Growing middle class population and rising disposable income are driving the demand for shampoo products over the forecast period.
Number of product launches is increasing in the beauty and lifestyle segment due to demand for the anti-aging products in industry. Moreover, the impact of e-commerce channels, social media advertisements, and a number of beauty specialist retailers provide a lucrative opportunity for growth of shampoo products in the market.
Demand for shampoo products is anticipated to rise in North America due to growing consumer awareness regarding personal and hair care products, along with growing product launches in market. Moreover, growing product demand is expected to increase the sales in the hair and skin care sector in Asia Pacific over the forecast period. For instance, the hair care market in Asia Pacific is expected to reach USD 32.8 billion by 2022, expanding at a CAGR of 6.1% over the forecast period.
Growing consumer awareness regarding personal care products in market, along with impact of leading players such as Procter and Gamble; L’Oreal SA; Avon Products Inc., will fuel its demand in the market. Companies are involved in product launches and expansion of their geographical reach so as to gain a major share in the market.
The dry shampoo market is recognized by a few initiatives such as mergers and acquisitions, online sales, limited extension, and developments, endeavored by the key players in the business such as Unilever; Procter & Gamble Company; Church & Dwight Co, Inc.; Shiseido Company Ltd.; New Avon LLC; L’Oreal SA; Henkel AG & Company; KGaA; The Estee Lauder Companies Inc.; Kao Corporation; and Coty Inc.
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Further key findings from the study suggest:
• By form, powder is projected to ascend at a CAGR of 8.3% over the forecast period
• The women application segment dominated the market with an overall share of 58.5% in 2018
• North America dominated the global dry shampoo market in 2018, accounting for 38.6% share of the overall revenue. This trend is projected to continue over the next few years
• Growing personal care industry on account of changing lifestyle mainly in developed countries is further expected to propel the market growth in North America
• The market in Asia Pacific is anticipated to witness growth due to increasing disposable income in India, South Korea, China, and Japan
• The industry is highly competitive in nature with the main players including Unilever, Procter & Gamble Company, Church & Dwight Co, Inc., Shiseido Company Ltd., New Avon LLC, L’Oreal SA, Henkel AG & Company, and KGaA
• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.
Grand View Research has segmented the global dry shampoo market on the basis of form, end user, distribution channel, and region:
Dry Shampoo Form Outlook (Revenue, USD Billion, 2015 - 2025)
• Spray
• Powder
• Others
Dry Shampoo End User Outlook (Revenue, USD Billion, 2015 - 2025)
• Men
• Women
• Children
Dry Shampoo Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
• Online
• Offline
Dry Shampoo Regional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
o U.S.
• Europe
o Germany
o U.K.
• Asia Pacific
o China
o India
• Central & South America
o Brazil
• Middle East & Africa
o South Africa