Create impactful and functional interior signage and designs for your business with this simple guide that talks you through step by step.

If you have customers inside of your retail unit, then you will almost certainly find that you need to use interior signage to direct them about the shop. There are many uses for interior signage. You can use these signs to point to different sections of the shop; perhaps you have washroom facilities that need highlighting or areas for different products. You can also use interior signs to promote certain products including any deals that you have.

“We have a lot of customers come our way to ask about interior signage. Often they end up walking out of the shop with something different than they thought they wanted. That is because the use of interior signs is often misunderstood,” explained Les Schield, the sales manager at Signarama Colorado.

Interior signs should help your customers to understand something and not confuse them. The first step is to clearly identify what that is. If you want to point to certain areas of the shop make sure you don’t have twenty items on the sign. Categorize the areas of the shop and only place the categories on the sign. If you are looking to advertise a deal in your shop, pick one deal per sign and make sure this sign goes beside that product. The customer journey should be to see the sign which prompts them to look at the product beside it and then buy that product.

“The design of interior designs is crucial to get right from the start. Once you have a design style, you can’t change it as you will certainly need additional interior signage as your store develops. Make sure you like the design from the get-go!” added Les Schield of Signarama.

To get the design right at the start you need to think differently depending on the type of interior signage. If your sign is informational, you want a clean san-serif font that has large lettering making it easy to read. The colors on the sign should match your brand colors, ideally pick just one dominant color. If you sign is promotional, then you have a bit more freedom with the design. You may change it based on the season, such as for the Christmas holidays. The important thing to keep in mind is to not clutter your design. If you are adding a product image to the sign, make sure there is plenty of blank space around it. Add a header that is large and clear, as well as a small amount of body copy. Don’t include lines and lines of information as it won’t be read by the customer. If you follow this advice on how to make the best interior signage then you will have a winning formula every time.

About us: Signarama, the premier sign shop in Northern Colorado, know what they are talking about when it comes to interior signs and how to design them. Having worked with countless businesses to ensure that they produce signage that will deliver the message clearly and get the required results, they are well placed to advise you on producing impactful interior signage. The process of producing your interior signage is done in close consultation with the client to ensure that the end result is happy customers and increased sales. Signarama is here for all your business signage needs, from interior signs to exterior banners, whatever you need we can produce it. For more information visit https://www.signaramacolorado.com/.