Backing Material Market: Overview

Backing materials are made of paper, synthetic backing material and other coated materials, which are used as one of the components in adhesive tapes and to manufacture labels. Backing materials are used in food and beverages industry, pharmaceutical sector and other end-user industries for labeling purposes. The rise in the packaged food and beverages industry is likely to expand the market for backing materials. Backing materials are used in the adhesive tapes to reduce the cost of labeling and packaging alternatives, as they are a blend of both. With the increasing developments and innovation among the packaging industry, backing materials are becoming a significant segment in the market as a better product labeling application. The growing packing industry will have a positive impact on the backing material market as demand for labeling adhesive tapes are directly proportional to the need for backing material in the packaging industry.

Backing Material Market: Market Dynamics

The rising use of backing material for packaging in the food & beverages industry, chemical industry, the pharmaceutical industry and cosmetics industry is the key drivers for the growth of the global backing material market. Additionally, the properties of backing material such as its ability to stick to adhesives, good binding properties and water resistance due to silicone coatings are likely to increase the demand for backing material in the packaging industry. The growing use for ready-to-eat food products and ready-to-drink beverages is expected to increase the demand for backing materials over the forecast period. Moreover, the expanding use of consumer products and cosmetics and beauty products will lead to an increase in the use of the backing material.

Furthermore, the backing material market is fragmented due to the presence of local and domestic players. The regional players have also adopted competitive price structure in line with the established manufacturers, resulting in a war for market capture. The established key players are likely to merge and acquire local and domestic backing material manufacturers to expand their presence and sales in the region.

However, a significant change in the labeling substitutes is expected to challenge the growth of the global backing material market during the forecast period.

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Backing Material Market: Market Segmentation

The backing material market is segmented into different parts based on the material type, end-user industries and geography. Among material types, synthetic backing is commonly used for the manufacturing of labels, adhesive tapes and other products.

Based on the material type, the backing material market is segmented into:

Paper
Synthetic Backing
Other Material Types
Based on end-user industries, the backing material market is segmented into:

Food and Beverages
Personal & Beauty Care
Home Care Products
Other End-user industries
Backing Material Market: Regional Outlook

Geographically, the backing material market has been categorized into seven critical regions: North America, Latin America, Europe, CIS & Russia, Japan, Asia Pacific Excluding Japan, and the Middle East and Africa. The backing material market is expected to register healthy growth during the forecast period due to the expanding food and beverages market across the world. The Asia Pacific represents a considerably high market share and is increasing at a high growth rate due to rapid industrial developments. The backing material market is steadily increasing with the rising consumption of packaged goods across the globe.

Moreover, North America and Latin America are growing markets due to high per capita income and the demand by consumers for quality packaged products. The backing material market is steadily increasing with the increasing demand for food and beverages, cosmetics and beauty care, and household goods across the globe. The growth of labeling application in electronics and other industries will aid the expansion of the backing material market over the forecast period.

Backing Material Market: Key Players

Some of the major players in the backing material market are Fabric Backing & Finishing Company, 3M Company, Bay Tech Label, Inc., QLM label makers, AM Labels Ltd, Rebsons Labels and Label Systems, Inc. among others.

This analytical research study imparts an all-inclusive assessment on the market, while propounding historical intelligence, actionable insights, and industry-validated & statistically-upheld market forecast. Verified and suitable set of assumptions and methodology has been leveraged for developing this comprehensive study. Information and analysis on key market segments incorporated in the report has been delivered in weighted chapters. A thorough analysis has been offered by the report on

Market Dynamics
Market Size
Market Segments
Demand & Supply Trends
Current Issues and Challenges
Companies and Competitor Landscape
Value Chain
Technology
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Regional Segments Analyzed Include

North America (U.S., Canada)
Latin America (Mexico. Brazil)
Western Europe (Germany, Italy, France, U.K, Spain)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, ASEAN, Australia & New Zealand)
Japan
Middle East and Africa (GCC, S. Africa, N. Africa)
Compilation of authentic and first-hand intelligence, insights offered in the report are based on quantitative and qualitative assessment by leading industry experts, and inputs from opinion leaders & industry participants around the value chain. Growth determinants, macroeconomic indicators, and parent market trends have been scrutinized and delivered, coupled with the market attractiveness for each market segment encompassed. Qualitative impact of growth influencers on the market segments across regions has also been mapped by the report.

Highlights from the Report

Elaborated scenario of the parent market
Transformations in the market dynamics
Detailed segmentation of the target market
Historical, current and forecast market size based on value and volume
Latest industry developments and trends
Competition landscape
Strategies adopted by the market players and product developments made
Potential and niche segments, along with their regional analysis
Unbiased analysis on performance of the market
Up-to-date and must-have intelligence for the market players to enhance and sustain their competitiveness
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