Due to the large number of health advantages associated to energy drinks consumption, the market is growing at an incremental pace globally. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Energy drinks Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.

Increase in health awareness and rising demand for convenience beverages to boost energy have prompted the growth of energy drinks market on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, in order to cope up with the hectic and dynamic life-style, consumers demand “on-the-go” beverages which impart instant energy to the body. Hence, with the growth of functional beverages market, the demand for energy drinks have surged.

Latest Industry Updates

Dec 2017 Coca-Cola launched- Power Play Energy Drink in order to meet the rising demand for sports and energy drinks from the consumers end.

Oct 2017 PepsiCo Inc. launched its brand named- energy drink Sting across organized retail outlets in India. The company is found to have huge interest in expanding their business in India based on the country’s developing economic conditions and promising future of the product in the Indian market.

Aug 2017 PepsiCo-owned AMP Energy launched a line of USDA-certified organic energy drinks in the market. Rising demand for clean-label food and beverages has led to the launch of organic energy drinks by the company. The strategy will suffice rising consumers demand for organic ingredients which provides on-the-go energy.

Global Energy drinks Market - Competitive Analysis

With rising health consciousness on a global level, the demand for energy drinks have experienced a surge. Owning to this, established manufacturers in the global energy drinks market have started high R&D investments to enhance their product quality and bring variety in their existing product-line. New players are identified to enter into the market based on escalating demand from the consumers end. The key strategy followed by new players majorly include product innovations in order to create product differentiation and increase the sales of their product.

Complete Report Details @ https://www.marketresearchfuture.com/reports/energy-drinks-market-1916

Global Energy drinks Market – Segments

The global energy drinks market has been divided into type, packaging, distribution channel and region.

On The Basis Of Type: Alcoholic and Non-Alcoholic

On The Basis Of Packaging: Cans, Bottles, Cartons and Others

On The Basis Of Sales Channel: Convenience Store, Supermarkets, Mass Merchandiser, Drug Stores, Sport Nutrition Chains, Vending and Others

On The Basis Of Region: North America, Europe, Asia Pacific and ROW.

Global Energy drinks Market - Regional Analysis

The global energy drinks market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global energy drinks market is highly dominated by North America and Europe due to escalating demand for functional beverages and energy booster “on-the-go” drinks from these regions. APAC is fastest growing region due to changing lifestyle and increasing health consciousness. The consumption of energy drinks in countries like India and Brazil is expected to grow in upcoming years.

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