MRRS adds "North America Vitamins (Nutraceuticals) Market By Application (Functional food, Functional Beverages, Animal Feed, Dietary Supplements, Personal care ) and By Geography- Trends and Forecast upto 2019" latest studies, published in January 2017. It is a professional and in-depth study.

The North American vitamins (nutraceuticals) market is estimated to grow at a CAGR of 6.8% from 2014 to 2019. The rising number of aging population is seen in this region which has led to increased health consciousness. The claims of nutraceuticals products such as preventing chronic diseases, improving health, delaying the aging process, and increasing life expectancy has generated an interest among the aging population. This drives the overall market for vitamins (nutraceuticals) in the North American region.

In this report, the North American vitamins (nutraceuticals) market has been broadly discussed by its application like functional food, functional beverages, dietary supplement, animal nutrition, and personal care. The dietary food market is estimated to grow at the highest CAGR from 2014 to 2019. Awareness of vitamins (nutraceuticals) ingredients in the supplementary food and personal care is the major driving force for vitamins (nutraceuticals) industry in North America.

The U.S. is a largest vitamins (nutraceuticals) market in the North America with a market share of 52.85% followed by Canada and Mexico. Mexico has the highest CAGR for the estimated period. There are quality control issues with the minerals as well as the vitamins imported from China, especially used in pet food. In the U.S., deaths of pets were reported due to consumption of the contaminated food sourced from China which made the pet owners cautious. This acts as a restricting factor in the growth of the vitamins (nutraceuticals) ingredients consumption in the North American region.

The Royal DSM (the Netherlands) has a major market share in the North American Vitamins (nutraceuticals) market. BASF SE (Germany) with a market share of 7.71% follows Royal DSM. The other firms like DuPont (U.S.), Honson Group (Canada), Archer Daniels Midland Co. (U.S.), Cargill Inc. (U.S.), and Aland (Jiangsu) Nutraceutical Co. Ltd., are competing in the growing vitamins (nutraceuticals) market in the region. These companies are engaged in market strategies like mergers and acquisitions, joint ventures, new product developments, and expansions to increase their market share in the North American vitamins (nutraceuticals) market.

Table Of Contents
4 MARKET OVERVIEW 22
4.1 INTRODUCTION 22
4.2 VITAMINS (NUTRACEUTICALS) MARKET: COMPARISON WITH PARENT MARKET 24
4.3 KEY MARKET DYNAMICS 25
4.4 DEMAND SIDE ANALYSIS 27
4.5 MARKET DRIVERS AND INHIBITORS 28
5 VITAMINS (NUTRACEUTICALS) MARKET, BY APPLICATION 30
5.1 INTRODUCTION 31
5.2 DEMAND SIDE ANALYSIS 34
5.3 VITAMINS (NUTRACEUTICALS) IN DIETARY SUPPLEMENTS, BY GEOGRAPHY 37
5.4 VITAMINS (NUTRACEUTICALS) IN PERSONAL CARE (INDUSTRY), BY COUNTRY 39
5.5 VITAMINS (NUTRACEUTICALS) IN FUNCTIONAL FOOD, BY COUNTRY 40
5.6 VITAMINS (NUTRACEUTICALS) IN ANIMAL FEED, BY COUNTRY 42
5.7 VITAMINS (NUTRACEUTICALS) IN FUNCTIONAL BEVERAGES, BY COUNTRY 44
5.8 SNEAK VIEW: NORTH AMERICA VITAMINS (NUTRACEUTICALS) MARKET,
BY APPLICATION 45
6 VITAMINS (NUTRACEUTICALS) MARKET, BY GEOGRAPHY 47
6.1 INTRODUCTION 48
6.2 U.S. VITAMINS (NUTRACEUTICALS) MARKET 50
6.2.1 U.S. VITAMINS (NUTRACEUTICALS) MARKET, BY APPLICATION 51
6.3 CANADA VITAMINS (NUTRACEUTICALS) MARKET 53
6.3.1 CANADA VITAMINS (NUTRACEUTICALS) MARKET, BY APPLICATION 54
6.4 MEXICO VITAMINS (NUTRACEUTICALS) MARKET 57
6.4.1 MEXICO VITAMINS (NUTRACEUTICALS)MARKET, BY APPLICATION 58
....

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