MRRS adds "Digital Asset Management Market by Solution (Video Management), by Service (Consulting), by Application (Marketing), by Deployment Type, by User Type, by Industry (Government), and by Region – Global Forecast to 2020" latest studies, published in January 2017. It is a professional and in-depth study.

“The rising demand for integrated solutions among users will help the DAM market grow significantly”
MarketsandMarkets forecasts the global Digital Asset Management (DAM) market to grow from USD 1.42 billion in 2015 to USD 5.36 billion by 2020, at a CAGR of 30.4%. DAM solutions can be integrated with existing business systems so as to streamline the management of digital assets. The integration of these DAM solutions help user to improve working with partners and its customers by providing better management of digital files and folders. The speedy growth of social media integration is also driving the DAM market.

“Asia-Pacific (APAC) is expected to become one of the major adopters of DAM solutions by 2020”
APAC is growing at a highest rate in comparison to other regions. Moreover, countries in the region, mainly Australia, and Japan, are prominently adopting technologies and solutions within the organizations for increasing profits along with customer satisfaction. Moreover, DAM is being used for marketing and promotional activities in many leading Asian companies. The driving factor for this region is the easy availability of the solution providers. However, the high implementation cost of DAM solutions is restraining the adoption among various organizations.

Organizations are demanding DAM solutions that are cloud-based so that SMEs can also use DAM solutions at low cost. In the next five years, this region is expected to show a gradual adoption of DAM solutions and services among organizations. Furthermore, the adoption of emerging technologies and the economic growth of countries such as India and China are driving the adoption of DAM solutions and services.

Breakdown of profile of primaries
• By Company: Tier 1(30%), Tier 2 (50%), and Tier 3 (20%)
• By Designation: C-level (46%), Director Level (36%), and other executives (18%)
• By Region: North America (25%), Europe (42%), and APAC (33%)
The companies profiled in this report include:
• OpenText
• Oracle
• Adobe Systems
• ADAM
• HP
• IBM
• EMC
• Cognizant
• NorthPlains
• Widen

Increasing demand for SaaS-based DAM solutions will create new opportunities in this market
In the coming five years, the growing demands of SaaS-based DAM solutions will improve the offerings and create huge opportunities for growth. There has been a significant rise in the past five years, from physical data repositories to conventional digital content storage as it integrates with other workflows and streamlines the digital content usage and repurposes. This has improved the adoption of cloud-based DAM solutions. Moreover, SaaS-based solutions do not require expansion of IT services and serve as a budgetary solution for SMEs.

Table Of Contents
2 RESEARCH METHODOLOGY 17
2.1 SECONDARY DATA 18
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES 18
2.2 PRIMARY DATA 19
2.2.1 KEY DATA FROM PRIMARY SOURCES 19
2.2.1.1 Key industry insights 20
2.2.1.2 Break down of primary interviews 21
2.3 MARKET SIZE ESTIMATION 21
2.3.1 BOTTOM-UP APPROACH 22
2.3.2 TOP-DOWN APPROACH 22
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.5 ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL ASSET MANAGEMENT MARKET 29
4.2 DIGITAL ASSET MANAGEMENT MARKET, BY INDUSTRY AND BY REGION 30
4.3 DIGITAL ASSET MANAGEMENT MARKET POTENTIAL 31
4.4 DIGITAL ASSET MANAGEMENT DEPLOYMENT TYPE MARKET (2015) 31
4.5 DIGITAL ASSET MANAGEMENT APPLICATION MARKET 32
4.6 LIFECYCLE ANALYSIS, BY REGION, 2015 32
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