How Website Design Helps Your Business
Sets First Impressions
Impression is the first step when creating trust and loyalty between your business and customers. Whenever you’re meeting your customers , you may sometimes wonder what you should do to leave a good impression for your business. Your website design may be a good option as it reflects on you and your business as well. Apart from that, having a professional web design will increase customers credibility on you, which makes them trust your business.
A2015 survey showed that more than 80% of the audience prefer a business having a professional website than a social media page. In contrast, an unprofessional website could cause visitors to lose trust in you or believe your business is outdated.
Higher Search Engine Ranking
When you own a website, you probably may want to aim for bigger markets and audiences, but how will you do it? One of the big terms in the world of online marketing currently is ‘SEO’. Search Engines Optimization or can be known as SEO basically refers to how optimized your website is. Any website design elements and practices will influence your website’s performance which turn out affecting your website ranking in the search engine.
When people are searching for your website or your company’s name, usually they will select and view on the first page of search engines. But, if your professional website is outdated, it will be difficult to to appear on search engines and customers won’t be able to reach you. So, by optimizing your website design like targeting correct keywords and getting quality backlink, your website will automatically rank higher than your competitors.
Ahead of Competitor
A business having a professional website design allows you to be ahead of your competitor. Let’s assume your competitors do not have professional websites while your competitors don’t. You will get ahead of your competitors as you have your business online presence which eventually will get more traffic to your website. Although having a website may bring some improvement to your business, you will need to continually work and add special elements or unique features to your website. By doing this, it will force your competition to remain one step behind. In contrast, if you have an old, outdated and low quality website design, make sure to keep it up to date if you don’t want your competitors to outrank you.
Generate More Revenue
A professional website design generates more business revenue and generates more traffic to your website. It happens because you’re not only operating your business in your physical store but also in an online website which is accessible from audiences all around the world. Your business website is not limited by your usually working hours, it operates 24 hours a day as long as you have product or service to offer. People nowadays are more likely to shop online than go to their physical store as it provides convenience and saves a lot of time due to improvement in technology.
According to research done by Operion Web Design, humans by nature are drawn to beautiful things and attractive design and colours. If you manage to maximize the potential of your website by enhancing your online website’s design, your business likely will get more attention from the audience.
5 Ways to Promote Your Ecommerce Website
Creating A Blog
First of all, you don’t need much followers or big enterprises to start blogging. In this digital era, blogging or can be known as content marketing has become one of the most effective ways to penetrate the market and deliver your information to the audience. It doesn’t matter which industries you are from as companies all over the world have started to launch their own blogs to provide the audience with right information and valuable content.
However, it is not as simple as you think to craft a blog post. When brainstorming ideas and content, you should consider the lifestyle of your audience and stand from their perspective and think about what they will benefit from the blogs and how it will change their lifestyle. You have to ensure that once visitors get to the blog, they will learn something from your business and this strategy will make them your potential customers.
Social Media
One of the most important marketing tools for promoting your ecommerce website is getting noticed and awareness from the public. But by using the power of social media, it can spread all over the world within a minute ! There are billions of people around the globe who are currently using social media as their part of life so this will be a huge asset in establishing your online presence as the potential is limitless.
Starting an online platform is about consistency. You do have much option to choose when it comes to promoting your ecommerce website strategy. Start by posting regularly about information about your ecommerce websites or business which could ultimately bring awareness and attract your target audience. If you think posting can be a waste of time, you may start with creating social media campaigns like Facebook’s advertising to reach more audiences with a single post.
But, bear in mind that although social media platforms are a good way to start your promotional campaign, posting too much information or focusing on many platforms at once will bring more harm than good. So, a recommendation is to first focus on a single platform and then try to find a balance when it comes to social media marketing.
Provide Free Samples
Let’s say you have just started your ecommerce website and no one knows what you do, the best thing to promote your business is to give free trials and samples. A free trial means to let customers know what you are selling or offering and let the job of quality check for your audience.
Many businesses like to ignore this strategy as they believe that this strategy is not suitable for a startup business. But it can be very effective when you want to know how great your products are and asking for feedback from the audience. Providing a free sample would build up relationships with you and your customers and boost up confidence from your customers to your products. If what you offer are truly benefits to your audience, it would eventually spread through the word of mouth and there’s where you get more leads and attention.
Email Marketing
Email marketing could be categorised as one of the most common ways to interact with your audience but it is important to keep track with your customer and keep them updated about your ecommerce websites or business. Email marketing can be fully utilised by adding attractive design images or animation as consumers are known to open their emails frequently. Consumers who are likely to sign up with any of your newsletter campaigns or willing to give their email address to you are the one whole will engage with your business if there’s any discount or offers which serve their wants.
For example, your ecommerce website visitors who viewed your product or service but never made their purchase but leave down their email address are the ones who are likely to engage with you again if there are any promotions or discounts ongoing at your ecommerce website. Email marketing could also be used for building relationships between you and your customer. Your marketing campaign could serve as as an awareness purpose which would remind customers the existence of you business or ecommerce website
SEO Strategy
SEO strategy or could be known as search engine optimization is a must when you are in the process of promoting your website or business. Once the keywords are being identified and included in your ecommerce website’s title or description, you may be able to measure your website’s performance using SEO tools such as Google Analytics. Let’s put it in a simple way, the more optimized your website is, the better chances your website will get to the higher rank in Google which means there will be easier for the audience to search for your website which ultimately brings more traffic to it.
This could be the best way to bring success to your ecommerce website but unfortunately it may need more time and patience to get it done as it will take some time to see the result. Another element to consider when optimising SEO is loading speed from your website. Although SEO is about finding the right keywords or backlink, it also takes into consideration how well your website performs. Simply says an ecommerce website which has too many complex large files images or animation which takes much time to load will simply fail to rank as well