You've heard the saying "only mugs buy MLM leads?" Well it just so happens I agree...

Apart from the fact that anyone (yes, including YOU) can easily generate a continuous flow of their own free MLM leads, buying leads is such a huge numbers game.

PLUS you really have no idea of the quality of the leads, no matter what the marketing hype says. If you have ever tried buying MLM leads you'll know what a waste of time and money it really is.

That's because you have no connection with the people on those lead lists. Just put yourself in their position for a moment...

How would you react if a total stranger contacted you 'out of the blue' and tried to pitch a business opportunity to you - would you join? Most likely not. So what makes people think that it's any different when they are one making those calls?

Business opportunity seeker leads are easy to attract online once you have mastered a few skills and know where to look. A key secret is to find people who are ALREADY looking for what you are offering... If you are not offering your products/services to people who are already looking and buying those particular products/services then you will struggle to build your business.

Most Network Marketers try to ram their products/services down the throat of anyone and everyone they can. If that's you - STOP! It's a bit like trying to tempt a vegetarian to eat steak. You can't tempt a vegetarian with steak no matter how good the steak is!

If you want to sell steak, look for someone who likes to eat meat. It sounds so simple, yet it's so true. So many Network Marketers struggle and eventually fail in MLM for this very reason. They are trying to sell their products/services to people who don't want them.

Although they have great products and are driven and motivated, they end up wasting all that energy and eventually burning themselves out with little in the way of results to show for it. These marketers have one common problem. They don't understand the first thing about marketing. Social media and search engine marketing make it easy to find high quality work at home MLM leads who are ready to buy. Using these methods business opportunity seeker leads will be flowing to you daily. Set the foundation once and MLM leads will come to you for months and months. Now you are using leverage!

And leverage is the key to creating wealth. In a nutshell, the more return you get for your efforts, the more leverage. (I go into more detail in another article) Increase your success rate massively by putting your home business opportunity in front of people are already looking for what you have to offer.

It seems like common sense. So why then do so many still fail? It's because the industry in full of 'the blind leading the blind'. Most likely your upline isn't very knowledgeable, experienced or successful in the industry of Network Marketing so how can they coach you on how to be successful?

And most likely they are just passing on parrot-fashion what they were taught from their upline. The key to breaking this cycle is put a little time and effort into learning a few new key skills that will lead to you generating a never-ending stream (or even flood) of QUALITY laser-targeted MLM leads of prospects looking for what you are offering.