Pune, November 2019: Wink & Nod, an innovative sleep-focused company that crafts premium sleep products for the modern Indian consumer offers next-gen mattresses built with cutting-edge sleep technology to dazzle your dreams.
For the average Indian consumer, shopping for a new mattress was a big hassle. In addition to the broken distribution model, there was also a lack of clarity on product specifications for consumers. The pricing was outrageous for something that was not even good. Legacy players like Kurlon, Sleepwell and others continued selling outdated products and could not showcase a logical correlation between cost and quality. Overall, there was a lack of innovative and affordable products.
Today the situation has evolved for the better with online brands like Wink & Nod revamping the way people sleep. Wink & Nod delivers its products to consumers direct from factory, thereby eliminating middlemen and mark-ups at every stage of the distribution cycle. Hence the prices of online brands are 25 to 50% lesser compared to offline brands (showrooms).
Wink & Nod distinguishes itself through extreme focus on product innovation, international certifications (OEKO-Tex and CertiPUR-US) and patented technologies. Some Indian brands cut corners and use low quality foam and fabrics to sell cheap priced mattresses. But people spend many hours on the mattress, and through these certifications, Wink & Nod ensures that the products are not harmful to health in the long run. This gives them an edge in quality and assurance, and Wink & Nod remains one of the few sleep-focused start-ups with quality certifications from renowned international bodies.
The company also offers a unique customer experience by offering four types of mattresses with unmatched support and comfort. These mattresses are also cool to the touch especially during sweltering summers. Add to that a 100-day trial policy and free all India delivery within three to four days (in contrast, similar companies take 7 to 10 days, sometimes even two weeks, to deliver a mattress). Wink & Nod’s product return rate is about 4 percent, which is below the industry “standard” of 15 percent, says founder & CEO Sandeep Prasad. That’s proof enough for highest product quality in the industry.
“We are delighted to offer our exclusive high quality products for Indian consumers. Today’s frenzied lifestyle needs a tranquil sleep and our range of products are thoughtfully crafted as well as certified to provide the same.” - Sandeep Prasad- Founder & CEO, Wink & Nod
An average 7-inch memory foam mattress by Wink & Nod is available for about Rs 13,000, while traditional brands tend to retail at a cost upwards of Rs 30,000. Until now, memory foam mattresses in the market were available only at price points of Rs 80,000 or above. Wink & Nod has made the entry point significantly lower with mattresses starting as low as Rs.6999 without compromising on product quality. The brand offers wallet-friendly features like 0% EMI and 10 year mattress warranty. Customers also have the flexibility of ordering custom size mattresses according to their preferences. The mattresses are designed in a way that they can be compressed and fitted into small boxes, reducing warehousing and shipping costs for the company. It makes them much more convenient for consumers to handle as well. These are the cost advantages they’re able to pass on to the customer. In addition to mattresses, Wink & Nod also offers innovative memory foam pillows, sheets & towels along with accessories such as mattress protector and travel pillow.
About Wink & Nod
Wink & Nod is an innovative sleep-focused online brand that crafts internationally certified sleep products that leaves modern Indian consumers relaxed, refreshed and ready to dream. Wink & Nod started selling its premium memory foam mattresses and pillows in early 2018 off its website and Amazon. The mattresses are loved by consumers and the company has grown in revenue by 5x in the last 1.5 years. The company also attracted investor interest, and raised an undisclosed seed round in late 2018 from Guild Capital, a US-based VC firm. Today Wink & Nod is one of the highest rated online mattress brands in India and sells its products on its website, Amazon, Flipkart and Pepperfry.