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List of Significant Manufacturers in the Internet of Things (IoT) in Retail Market include:
Cisco Systems Inc
IBM Corporation
Intel Corporation
Huawei Technologies Co. Ltd
AWS
Google LLC
Oracle Corporation
AT&T Inc
NEC Corporation
SAP SE
Internet of Things (IoT) in Retail Market Drivers and Restraints:
The key factors boosting the growth of IoT in the Retail market include the rising adoption of smart payment solutions, rapidly reducing the cost of IoT-based connectivity and sensors, along with increasing customer demand for a seamless shopping experience. Enhancing the user experience throughout the decision-making chain right up to the shopping experience is the key goal of retailers. Hence, in the era of digitalization, retailers are mainly focusing on improving customer experience with the latest devices, adopting sensors, and connected objects such as furniture and shelves, which not only beautify the store with cutting-edge technological systems but also provide a stenographic and interactive experience to the consumers.
The IoT technology collects information and data for the retailer to understand the need, habits, and preferences of customers. For example, AMW, a U.S. based sportswear brand, uses smart shelf technology with outfitted edge displays and high-def optical sensors to display product information that transfers data related to inventory levels. It also identifies a customer’s ethnicity, gender, and age to deliver more specific display content. On the other hand, the increasing demand for improving customer experience is hindering the growth of IoT in the Retail market.
Segmentation: Internet of Things (IoT) in Retail Market
Internet of Things (IoT) in Retail Market: By Offering
Hardware
o Beacon
o Sensors
o Gateway
o Radio-frequency Identification (RFID)
Platforms
o Device Management
o Application Management
o Network Management
Services
o Professional Services
Consulting
System Integration and Deployment
Support and Maintenance
o Managed Services
Internet of Things (IoT) in Retail Market: By Application
Operations Management On-premises
o Energy Optimization
o Supply Chain Optimization
o Surveillance and Security
o Inventory Optimization
o Workforce Management
Asset Management
o Asset Condition Monitoring
o Predictive Equipment Maintenance
Customer Experience Management
o Smart Payment and Checkout
o Queue Management
o Automatic Vending Machine
o Smart Shelves
Advertising and Marketing
o Geomarketing
o Digital Signage
Internet of Things (IoT) in Retail Market: By Region
North America
o United States of America
o Canada
Asia Pacific
o China
o Japan
o India
o Rest of APAC
Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe
RoW
o Brazil
o South Africa
o Saudi Arabia
o UAE
o Rest of the world (remaining countries of the LAMEA region)
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