The days of conventional digital marketing is at its brink of saturation, encompassing the traditional means of SEO, SMM, E-mail marketing this has been playing a major role in bringing large traffic from high corporate business to a trivial local store. With a structured pattern of consumer behavior and interest now being stored online with every click and history, it has become easy for digital marketers to target the specific audience for their product. With such crucial importance of it’s in today’s marketing continuous and user-friendly developments are taking place at a rapid rate.

1)Chatbots

Chatbots will continue to be an important part of digital marketing in 2019.

This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks – which means you can focus on more important work.

Uber uses chatbot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps. Passengers can use the menu to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and even make payment.

2) Artificial Intelligence


Artificial intelligence will take over the world! Or at least the world’s simpler jobs.

AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.

3)Personalization

If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.