Digital marketing is an essential criterion for businesses to attract and retain customers today. Sentiment analysis in digital marketing helps businesses gain insights into customer behavior, customer feedback, market trends and more. Through sentiment analysis, businesses can analyze their customer's emotional behavior and develop marketing campaigns to target the right audience. This tool is critical for any successful digital marketing campaign to drive engagement and improve customer experience.

Sentiment analysis is an effective tool for large enterprises to determine how their brand is perceived around the world. However, sentiment analysis on multilingual text data comes with its own set of challenges. The various inaccuracies, translation challenges, and language inconsistencies can make model building and sentiment analysis challenging. Nevertheless, businesses can use sentiment analyzers that are trained to handle multilingual data and extract meaningful insights from them.